What's a Linchpin?

Who is Seth Godin, what is a Linchpin and why should you care?

Seth Godin:

Writes the most popular marketing blog in the world;
Is the author of the bestselling marketing books of the last decade;
Speaks to large groups on marketing, new media and what's next;
And is the founder of Squidoo.com, a fast-growing recommendation website.

Read more about his bio here.

So what's a Linchpin?

Here is an answer I liked from Jacqueline Novogratz

You are invited to join us on June 14 2010 at 8PM! Here are the details!






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