Wednesday, December 30, 2009

Electronic Examination

Electronic Examination

DRE is proud to announce that on August 3, 2009, DRE’s new Electronic Examination System was deployed in the Oakland District Office. Planning for this project was started in 2006, following a feasibility study and approval for a budget augmentation. With the sponsorship of DRE’s Executive staff, the system was developed by DRE’s own internal technical staff and Licensing staff members. Several steps had to be successfully completed before the system could be launched including overall system design, equipment procurement, examination room renovations, and very complex system building and rigorous testing phases.

This system allows examinees to take the real estate salesperson and broker examination using an electronic method. The system allows for examination results to be provided as soon as applicants complete their examination. In addition, qualified candidates who pass their examination can be issued a temporary license which allows them to commence conducting licensed activities immediately.

The electronic exam system will improve examination security, improve testing practices, and contain future examination costs by reducing administration overhead. Examination security will be improved by eliminating the theft of examination material and allow for the ability to electronically capture candidate identification information. Testing practices will be improved by allowing DRE to scramble examination material and provide for more effective proctor oversight. Examination administration costs will be reduced by eliminating the need for printing and duplicating examination booklets which in turn will allow for reduction and eventual elimination of material storage and shipping costs.

How will it work? The electronic examination system will be in an easy to use format. Examination workstations will contain a computer monitor, which will be recessed under glass at an examination station, and a mouse. Keyboards will not be used. Applicants will be able to will be able to peruse back and forth through the questions and point and click on the answers they select. During the examination they will know how many questions they have answered or unanswered.

The electronic examination system will be deployed at all DRE District Offices on a phased schedule. Current plans call for the system to be deployed in the Fresno District Office next.

For people interested in getting into the real estate profession check out this article.

Posted via web from adoberealty's posterous

Monday, December 14, 2009

New Rules for [Seinor] Counselors

Older homeowners who are considering a reverse mortgage can now get more help in the decision-making process. The Federal Housing Administration, which insures reverse mortgages, last month instituted new standards for the counselors who, according to federal law, must meet with prospective borrowers before a loan can be approved.


http://www.nytimes.com/2009/12/06/realestate/06mort.html?_r=1&ref=realestate

Friday, December 11, 2009

House Flipping Makes a Comeback - WSJ.com

SCOTTSDALE, Ariz. -- Four years after the collapse of the U.S. housing bubble, flipping homes is back in fashion.

Jon Mirmelli, a Phoenix real-estate investor, learned late in the morning of Sept. 28 that a never-occupied custom house on the northern fringes of this Phoenix suburb was going up for auction around noon the same day. The six-bedroom home, built on a three-acre desert plot, has a kitchen with two dishwashers, four ovens, "antibacterial" copper sinks, and a master "spa" bathroom with space for a flat-screen TV visible from the tub.

Posted via web from adoberealty's posterous

Monday, December 7, 2009

FREE FORECLOSURE PREVENTION HELP

FREE FORECLOSURE PREVENTION HELP AVAILABLE AT LOCAL NONPROFIT AGENCIES
Troubled borrowers looking for FREE Foreclosure Prevention Counseling, as well as information about the Obama administration’s mortgage modification and refinancing programs, can contact a local HUD-Approved Housing Counseling Agency, to apply for help in working with their mortgage servicer. Borrowers can also check to see if they qualify for a loan modification and refinance under the Obama plan and apply online at www.makinghomeaffordable.org for help from their mortgage servicer. Visit the U.S. Dept. of Housing and Urban Development’s website at www.hud.gov.

“HOPE NOW” APPLICATIONS AVAILABLE ONLINE

Troubled borrowers hoping to participate in the Obama administration’s mortgage modification and refinancing programs now can apply online for help from their mortgage servicer. Borrowers can submit details about their financial situation at www.hopenow.com, the website operated by the coalition of mortgage servicers and nonprofit counselors. For more information, please visit the website or call (888) 995-4673.

Friday, November 13, 2009

George Lange & Michael Schaller

Posted via web from adoberealty's posterous

Monday, November 9, 2009

The Extended Home Buyer Tax Credit: The Basics for REALTORS, Homebuyers, and Home owners from the National Association of REALTORS.

Bringing the Dream of Homeownership Within Reach

As part of its plan to stimulate the U.S. housing market and address the economic challenges facing our nation, Congress has passed new legislation that:

  • Extends the First-Time Home Buyer Tax Credit of up to $8,000 to first-time home buyers until April 30, 2010.
  • Expands the credit to grant up to $6,500 credit to current home owners purchasing a new or existing home between November 7, 2009 and April 30, 2010.

Here is more information about how the Extended Home Buyer Tax Credit can help prospective home buyers become part of the American dream. If you have specific questions or need additional information, please contact a tax professional or the Internal Revenue Service at 800-829-1040.


Latest news:
Tax Credit Extension a Positive Step Toward Real Estate Recovery (Nov.5)
President's Podcast: Tax Credit Extended (Nov. 5) 

Who Qualifies for the Extended Credit?

  • First-time home buyers who purchase homes between November 7, 2009 and April 30, 2010.
  • Current home owners purchasing a home between November 7, 2009 and April 30, 2010, who have used the home being sold or vacated as a principal residence for five consecutive years within the last eight.

To qualify as a “first-time home buyer” the purchaser or his/her spouse may not have owned a residence during the three years prior to the purchase.

If you or your client purchased a home between January 1, 2009 and November 6, 2009, please see: 2009 First-Time Home Buyer Tax Credit.

Which Properties Are Eligible?

The Extended Home Buyer Tax Credit may be applied to primary residences, including: single-family homes, condos, townhomes, and co-ops.

How Much Is Available?

The maximum allowable credit for first-time home buyers is $8,000.

The maximum allowable credit for current homeowners is $6,500.

How is a Buyer's Credit Amount Determined?

Each home buyer’s tax credit is determined by tow additional factors:

  1. The price of the home.
  2. The buyer's income.

Price

Under the Extended Home Buyer Tax Credit, credit may only be awarded on homes purchased for $800,000 or less.

Buyer Income

Under the Extended Home Buyer Tax Credit, which is effective on November 7, 2009,  single buyers with incomes up to $125,000 and married couples with incomes up to $225,000—may receive the maximum tax credit.

These income limits have changed from the 2009 First-Time Home Buyer Tax Credit limits. If you or your client purchased a home between January 1, 2009 and November 6, 2009, please see 2009 First-Time Home Buyer Tax Credit.

If the Buyer(s)’ Income Exceeds These Limits, Can He/She Still Get a Credit?

Yes, some buyers may still be eligible for the credit.

The credit decreases for buyers who earn between $125,000 and $145,000 for single buyers and between $225,000 and $245,000 for home buyers filing jointly. The amount of the tax credit decreases as his/her income approaches the maximum limit. Home buyers earning more than the maximum qualifying income—over $145,000 for singles and over $245,000 for couples are not eligible for the credit.

Can a Buyer Still Qualify If He/She Closes After April 30, 2010?

Under the Extended Home Buyer Tax Credit, as long as a written binding contract to purchase is in effect on April 30, 2010, the purchaser will have until July 1, 2010 to close.

Will the Tax Credit Need to Be Repaid?

No. The buyer does not need to repay the tax credit, if he/she occupies the home for three years or more. However, if the property is sold during this three-year period, the full amount credit will be recouped on the sale.

 

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Part of NAR's Right Tools, Right Now Initiative
Resources to help you better understand and promote the value of the Home Buyer Tax Credit to consumers are available for FREE or AT COST as part of NAR's Right Tools, Right Now initiative.

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Posted via web from adoberealty's posterous

Friday, November 6, 2009

Fannie Mae to rent out homes instead foreclosing

Thousands of borrowers on the verge of foreclosure will soon have the option of renting their homes from Fannie Mae, under a policy announced Thursday.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/11/05/financial/f070033S99.DTL##ixzz0W7gR61Vp

The government-controlled company, through its new "Deed for Lease" program, will allow borrowers to transfer ownership to Fannie Mae and sign a one-year lease, with month-to-month extensions after that.

The program will "eliminate some of the uncertainty of foreclosure, keeps families and tenants in their homes during a transitional period, and helps to stabilize neighborhoods and communities," Jay Ryan, a Fannie Mae vice president, said in a statement.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/11/05/financial/f070033S99.DTL##ixzz0W7gOpNU1

Posted via web from adoberealty's posterous

Thursday, November 5, 2009

Homebuyer Tax Credit - Great News!

November 5, 2009

Dear CENTURY 21® Broker/Owners:
I have some good news to share with you. Today, the U.S. House of Representatives voted by an overwhelming 403–12 margin to approve the Unemployment Compensation Extension Act (H.R. 3548) that included, as an amendment, the extension and expansion of the Homebuyer Tax Credit. The bill already passed in the U.S. Senate yesterday, so now it will advance from Congress to the White House for President Obama's signature. The Administration already has signaled its support of the Homebuyer Tax Credit amendment as well as the President's intention to sign the bill into law.

This is an historic moment for our industry as well as the culmination of more than a year's worth of hard work and meetings with elected officials and policy makers. I want to personally thank all of you who participated in CENTURY 21 Real Estate's numerous legislative calls for action — I am both proud and appreciative of how so many of you made office visits, phone calls and e-mailed your elected officials. Combined with Realogy's instrumental efforts on Capitol Hill, I know that our grass roots outreach to Congress and the Administration truly helped make a difference on this issue.

Senator Johnny Isakson (R–Ga.), the chief architect of the Homebuyer Tax Credit legislation, made a short speech on the floor of the U.S. Senate shortly before his colleagues voted 98-0 to pass the bill on November 4th. In his remarks, Sen. Isakson made a point of thanking a handful of key individuals who were critical to the success of this bipartisan effort: Senate Majority Leader Harry Reid (D–Nev.), Senate Finance Committee Chairman Max Baucus (D-Mont.), Sen. Christopher Dodd (D–Conn.), his own lead staffer, Chris Cook, and Realogy's CEO:


"Lastly, but not least, I want to thank Mr. Richard Smith, a private citizen, a person in the housing industry who has dedicated countless hours in the last month to help educate people on the positive effects of what we are about to do and will take place," said Isakson.


On behalf of the entire CENTURY 21 System, I would like to personally add our thanks to Richard and Realogy for his exceptional leadership, determination and dedication to making the extension and expansion of the Homebuyer Tax Credit a reality. I think you will all agree that Sen. Isakson's remarks are a clear validation of what we at CENTURY 21 Real Estate already know — that there is not another real estate company or franchisor in the world that can lay claim to such influential and effective leadership on the issues affecting our industry, and your businesses, as can Realogy.

Again, we are now one step away from this bill becoming law. Once that occurs, we will immediately update century21.com and 21online.com with detailed information for your sales associates and all homebuyers and sellers.

In closing, I'd like to reiterate that our voices were heard in Washington, D.C., and we should be proud that our government is taking strong action to help our industry and the economy. Having an extended and expanded Homebuyer Tax Credit available to qualified home buyers in the first half of 2010 undoubtedly will benefit our business and the U.S. economy.

Best regards,

Tom Kunz
President & CEO
Century 21 Real Estate LLC

Checklist Before You Buy


Checklist Before You Buy


Finding a home that you can see yourself in for the next five to twenty-five years is a great feeling. Don't let that feeling cloud your judgment and leave you with unexpected issues after the closing.

Here are a few things to consider before you buy:


  1. Evaluate possible repairs/immediate improvements. Ask the seller to work on repairing them or to incorporate it into your bidding.
  2. Hire an expert to do your own home inspections as well as attend them if possible.
  3. Know all of the vital systems that connect to the house (electrical, sewage, heating, air conditioning, garbage disposal, and water.) Investigate the ins and outs of these systems.
  4. Examine potential neighborhoods with a 24 hour perspective. Are there any dogs howling at 3AM? Again be sure there are no regular surprises.
  5. Do multiple practice commutes. One day is not enough time to judge the next 5+ years of driving to work.
  6. Purchase an environmental report.
  7. Be certain that your furniture, electronics and appliances will fit into their new home.
  8. Know the local political landscape. Are there any issues you should know about? Make sure you understand how utilities, schools and public services are funded.
  9. Perform an energy audit. Confirm that your budget will match what your new home is going to cost on a monthly basis.
  10. Research the local area to understand its economics, climate, and variables that will be part of your long-term lifestyle.


So if you're considering a move, or hear that any family, friends, neighbors or colleagues are, please feel free to contact us.

Monday, November 2, 2009

YouTube - Real estate search on Google Maps

Real estate search on Google Maps

You can search the whole Conejo Valley on c21adobe.com

Posted via web from adoberealty's posterous

Tuesday, October 27, 2009

Things go better with persistent branding

pepsi vs coke

I saw this image a few days ago and like most designers I found it interesting. Even though the image here cheats a little (Coca-Cola logo looked different in early days), it shows in a glimpse how persistent branding gives a more stable image to the company.

It also shows two mistakes you often see in branding:

  • Copying the industry leader, or being obviously inspired by him, which is pretty much the same…
    In its early days, Pepsi seemed to be very eager to give its product the same kind of branding as Coke, not sure it’s the best way to differentiate yourself from the industry leader.
  • Using a time-sensitive item in your logo
    In 1950, Pepsi used a bottle capsule that has been abandonned afterwords. This is quite risky in terms of branding, since obsolete objects will force you to do major redesign to get rid of it.

This is a great article for all of Century 21!!!

Posted via web from adoberealty's posterous

Monday, October 26, 2009

Feared flood of foreclosures in California may be averted -

Feared flood of foreclosures in California may be averted

Lenders are working with struggling borrowers to keep them in their homes in an effort to keep a glut of foreclosed properties from further depressing the housing market.

foreclosure

Bidder Elvis Yu, right, copies down a list of available properties at an auction of foreclosed houses at the Los Angeles County Superior Court in Norwalk. (Allen J. Schaben / Los Angeles Times / October 20, 2009)

By Peter Y. Hong

October 21, 2009


Signs are emerging that a much-feared escalation of California home foreclosures may not happen, as banks respond to government pressure and scale back their repossessions of troubled properties.

Statewide, the number of homes taken back by lenders dropped sharply in the three months ended Sept. 30, falling 37% over the same period a year earlier, when foreclosures were at an all-time high.

If the trend continues, it will give momentum to the fledgling recovery in the housing market. Although home prices appear to have bottomed out in much of the state, industry analysts have cautioned that a glut of foreclosed properties coming on the market could send values plunging again.

"I certainly don't think there's going to be a deluge, or second wave of foreclosures," said UC Berkeley economist Kenneth Rosen, who believes federal officials will do whatever it takes to see the backlog of foreclosures clear gradually. "There's now an appetite to make sure we get this right."

Hundreds of thousands of Californians remain at risk of foreclosure because they can't make the payments on their homes. Yet lenders are now more willing to give borrowers time to catch up with their payments, partly out of concern that more foreclosures will further depress the housing market -- and the value of their inventory.

"It's not out of the goodness of their hearts," John Walsh, president of MDA DataQuick, which provides real estate research, said of lenders' reluctance to foreclose. "It's because they've concluded that flooding the market with cheap foreclosures in this economic environment may not be in their best financial interest."

Bank of America Corp., one of the nation's biggest lenders, said the slowdown in foreclosures could be attributed to efforts to "exhaust every possible option" to keep borrowers in their homes.

"We do not hold foreclosed properties off the market," the bank said in a statement. "We have an obligation . . . to prepare foreclosed properties for market and sell them as efficiently as possible."

Others believe that big lenders and government officials are operating under a tacit agreement: Keep a lid on foreclosures.

"I don't think people are saying it to each other, but they're seeing it's in nobody's interest to have mass foreclosures," said Richard Green, director of USC's Lusk Center for Real Estate.

Banks pushed to the brink of collapse in 2007-08 by the explosion in loan defaults have been propped up by the government's $700-billion Troubled Asset Relief Program. In turn, the government has put pressure on lenders to find ways to keep struggling borrowers in their homes -- or face more aggressive action.

One possible club would be a law to allow borrowers to have loans adjusted or forgiven in Bankruptcy Court, a process known as "cramdowns."

"If there's so much as bad news on the foreclosure front, members of Congress will again start talking about bankruptcy cramdowns," said Sean O'Toole, chief executive of ForeclosureRadar, a firm that sells loan default data. "We're probably pretty close to the level of foreclosures we're likely to see going forward."

According to information released by MDA DataQuick on Tuesday, 50,013 homes were foreclosed upon in the three months ended Sept. 30, down from 79,511 for the same period in 2008.

Default notices -- the first step toward foreclosure -- jumped 19% to 111,689. But the fact that foreclosures are not rising at the same pace as defaults is evidence that banks are being more lenient.

What's more, default notices for the most recent quarter declined 10.3% from the previous three months, another sign that the tide of foreclosures is ebbing.

California has an estimated inventory of 90,000 foreclosed properties, according to ForeclosureRadar, along with more than 140,000 other properties scheduled to be auctioned.

With thousands more properties still slipping into default, it could take years to clear the backlog of foreclosures, but exactly how long will depend on how aggressive banks are at pushing homes into foreclosure and on the strength of the housing market.

Because relatively few homes in default are being repossessed, however, foreclosed homes have been selling at a reasonably quick pace. It typically takes banks seven weeks to sell a repossessed house, said O'Toole of ForeclosureRadar, but at the end of September lenders had a foreclosure inventory equivalent to a roughly five-week supply of homes, he said.

In the last three months, about 125,000 homes were sold in California. About 40% of those were foreclosures, down from nearly 60% in early 2008.

The slowdown in foreclosures can be seen each weekday morning on the steps of the Los Angeles County Superior Court in Norwalk, where several companies put homes up for auction in the final step of the foreclosure process.

On a typical day, auctioneer Brenda Mitchell spends about an hour talking to herself. The law requires her to read the addresses of homes whose auctions that day have been postponed by lenders, often at the last minute.

One morning this week, Mitchell read the cancellation list aloud from the screen of a laptop computer hanging by a strap around her neck. Those who came to bid on houses ignored her as they waited for the auction to begin; of the 800 homes scheduled for sale, 600 were canceled.

The Congressional Oversight Panel, created last year to monitor taxpayer bailout funds, has urged the administration to consider additional anti-foreclosure programs. The report criticized current loan modification efforts, which typically lower monthly mortgage payments, because such plans don't cut the total loan amount. That leaves too many homeowners "upside down," or owing more on their mortgages than their homes are worth.

Data from First American CoreLogic show that about 35% of Los Angeles area home mortgages are upside down.

Another proposal being considered by the Obama administration would encourage banks to sell distressed properties to investors who would agree to rent the home to the previous owner. Such an arrangement could save lenders the expense of foreclosing a house. Because rents today are relatively low, a homeowner probably could manage the rent payment.

Joseph Lenihan, an investor from Palos Verdes Estates, rents two foreclosed homes to their previous owners. Lenihan bought one of the homes this year for $160,000 and rents it to the former owner for $1,500 a month. The rent is more than Lenihan's mortgage and less than half the previous mortgage payment on the home, which was bought for $450,000 in 2005.

Lenihan said he was ready to buy more such homes to rent to current occupants if only the homes would be put on the market rather than stuck for months in foreclosure limbo.

"A whole lot more of that can be done if banks release more" homes, he said.

peter.hong@latimes.com

Copyright © 2009, The Los Angeles Times

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  • Posted via web from adoberealty's posterous

    Tuesday, October 20, 2009

    October 20, 2009: Update on Tax Credit and Health Reform

    Posted via web from adoberealty's posterous

    Friday, October 16, 2009

    Easter Seals Bowl-A Thon!!


    Your contribution makes it possible for Easter Seals to offer services that help children and adults with disabilities achieve their goals and live more independent, satisfying lives.

    On 10/24/2009 Charity-minded bowlers can spend a fun-filled afternoon (11AM- 1PM) raising money to support local Easter Seals Services at a tournament hosted by Century 21 Adobe Realty.

    Our office goal is to collect at least $5000 dollars for Easter Seals. We are now collecting donations! Our player goal is to collect a minimum sponsorship of $100 dollars or more per player but any donations will be accepted.

    Email: Hector@Century21.com or Call 818-338-1117 for more information.


    Thursday, October 15, 2009

    Increase Traffic to Your Home For Sale: Ask a REALTOR® | REALTOR.com® Blogs

    Posted via web from adoberealty's posterous

    How to Take Your Social Networking to the next level - Business Networking - Biznik

    Posted via web from adoberealty's posterous

    Tuesday, October 13, 2009

    Buying Your First Home In 8 Steps (PDF)!

    If you’re renting and have a stable job with some savings, and a credit score in the high 600 range, you can likely qualify for FHA or conventional financing at historically low rates!


    Posted via web from adoberealty's posterous

    Century 21 Mortgage

    A recent Wall Street Journal article about the first-time homebuyer tax credit cautions buyers under contract to wait until after closing before purchasing appliances, furniture or similar items on credit.1 The article notes that some mortgage lenders are running credit reports on closing day, and even an additional credit inquiry (let alone a purchase) may raise a red flag that could require additional documentation and potentially delay closing.

    At Century 21 Mortgage®, we know how important it is to make the mortgage process easy for you and your customers, and to close on time. In keeping with that commitment, here are some insights you can share with your buyers regarding how lenders view credit to ensure a smoother mortgage experience.

    Lenders need to know: can your customer afford the payment? Before offering a loan, the lender examines debt-to-income (DTI) ratios. If a buyer under contract takes on additional debt, then that could change the ratio—potentially making the mortgage unaffordable. That’s a situation that both lenders and buyers want to avoid.

    Lenders make a loan offer based on 3 to 4 months banking history. By looking at your customer’s bank statements over several months, a lender has a pretty good idea where your customer’s money comes from and where it goes. An unusually large withdrawal or deposit before closing may require further documentation, so the lender knows the customer isn’t accumulating additional debt.

    Lenders want to know the customer’s track record at paying their debts. That’s where the credit rating comes in. If a new credit report is pulled before closing, it suggests that the consumer may be looking to acquire more debt—and this could jeopardize the affordability of the mortgage.

    In summary: For buyers under contract, credit purchases and credit inquiries can raise red flags, prompting a lender to ask for additional documentation. A buyer’s best bet is to work with a lender who will take the time to offer professional guidance and explain up front exactly what they need to do to close on time.

    Century 21 Mortgage is a lender that you and your customers can trust to do just that. Your local Mortgage Advisor is available to provide additional insight into the mortgage process—and to help your eligible buyers take advantage of the first-time homebuyer tax credit. Contact your local Mortgage Advisor today, or call 877-C21-MORTGAGE (877.221.6678).

    1. Wotapka, Dawn. “Want the Home Buyer Tax Credit? Don’t Shop for Furniture,” Wall Street Journal, September 21, 2009.

    Tuesday, October 6, 2009

    CENTURY 21 Real Estate Honored for outstanding achievement in search engine marketing and innotative technology.

    CENTURY 21 Real Estate Honored for outstanding achievement in search engine marketing and innotative technology.

    CENTURY 21 News Release Oct. 5, 2009

    PARSIPPANY, N.J. (Oct. 5, 2009) – Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, is proud to announce its Web site, century21.com, was honored with an Online Advertising Creativity Award from the OMMA Awards, and a WebAward in real estate excellence from the Web Marketing Association.

    “These awards underscore the effectiveness of our interactive marketing effort and our commitment to providing an enhanced online experience for our consumer,” said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. “Our digital strategy continues to drive results and deliver value to CENTURY 21® System members. Since last year, we have driven 65 percent more leads to our franchisees, while decreasing our cost per lead by 50 percent.”

    The OMMA Award, which reviews submissions across all industries, honored Century 21 Real Estate for its search engine marketing work with MediaCom Search, a division of GroupM Search. Century 21 Real Estate was honored for having the best search marketing for paid search. CENTURY 21 Interactive Marketing optimized its paid search functionality through a sophisticated consumer segmentation strategy designed to better connect with consumers by honing in on where they are in the purchase cycle. CENTURY 21 and MediaCom Search also received a Stevie Award this for this same campaign in July.

    CENTURY 21 Real Estate’s receipt of a 2009 WebAward recognizes innovative technology offerings and an enhanced customer experience via century21.com. Since its re-launch last year, the site has been updated with more innovative tools to further demonstrate the CENTURY 21 System’s leadership in the online space, including Talks, an online consumer forum, and Open House Planner, an easy to use online tool that enables you to personalize, simplify, and organize your open house plan. This marks the second consecutive year that century21.com received an award from the Web Marketing Association.
    About Century 21 Real Estate LLC:
    Century 21 Real Estate LLC (century21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 7,700 independently owned and operated franchised broker offices in 66 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

    ©2009 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

    Friday, September 18, 2009

    Real Estate Will Lead the Economic Recovery. Are You Prepared to Do Your Part?

    In looking to the future, it is important that we learn lessons from the past. As we all know, in certain U.S. markets homes began to be viewed strictly as an investment to be bought and sold for profit. Housing is not meant to be a short term investment, but rather a place of shelter where families are raised and precious memories are made. I feel confident that consumers have now a much more realistic and what I would consider much healthier view of what buying a home means.

    So, how and when will we return to a normalized market? I get asked this question a lot, and while I cannot predict the future, I tell our brokers and agents that it is important to be aware of the big picture, but focus on the things you can control. The things you can control are you and the number of contacts you make every day, how effectively you manage your contacts and the added value you bring to every transaction. In addition, education and training are critical for long-term success in this business. It’s what separates a good agent from a great agent.

    At Century 21®, we encourage our brokers and agents to educate the consumer on what buying a home means. Just because you can afford to buy something, doesn’t always mean you should. I believe we have all learned that if it is too good to be true, it probably is. In my travels and in every interview, I tell consumers to seek out a professional Realtor, someone who truly understands the market and the process. Ask a lot of questions. In many cases, potential home buyers may discover that they could pay a little more for a mortgage than they are paying in rent.

    Professional Realtors represent a power economic engine and the housing industry is a key building block of the overall economy. According to NAR, each home sold at the median price has an economic impact of approximately $63,000 on the local community.

    Through our parent company, Realogy, we have been strongly supportive of expanding the current First Time Home Buyer’s $8,000 tax credit to a $15,000 tax credit that is available to all homebuyers- anyone who purchases a home as their primary residence with no income requirements. If Congress is serious about getting this economy moving, it begins with housing.

    However, as entrepreneurs, I think we must shoulder some responsibility to take the initiative to sharpen our skills, get back to basics and rely on our own talents and abilities to fuel the recovery in housing and to spark the greater economy.

    Tom Kunz is President and CEO, Century 21 Real Estate.

    Monday, September 14, 2009

    The CENTURY 21® Brand Value Proposition

    Monday, August 31, 2009

    The CENTURY 21 iPhone Application

    The CENTURY 21 iPhone Application Coming October 2009!

    We are pleased to announce that we are launching a branded iPhone application for real estate consumers in October, 2009!


    Century 21 This iPhone app will be a highly functional tool that is Gold Standard, bringing CENTURY 21 innovation to life. It will deliver local listings and community information through GPS. With the touch of an iPhone button, you will be able to review all the listings and open houses in any neighborhood. Buyers researching local neighborhoods or pondering a cross-country move can enter any location nationwide and view neighborhood information, property values and school ratings.

    With this new app, you can use the built-in camera to take photos of properties. You can also add personal notes and attach them to the saved listing. Most importantly, you can easily find a local CENTURY 21 Office, and easily call the office to start a dialogue.

    The CENTURY 21 iPhone application is well positioned to be the most dynamic real estate iPhone app available!

    CENTURY 21: The Gold Standard.

    Friday, August 14, 2009

    Using Social Media To Find A Home

    Using Social Media to Buy or Sell Real Estate


    The first thing that comes to mind regarding social media is friends, connecting with friends. You can ping a message to everybody. Telling your friends via Twitter, Facebook, LinkedIn or any other social networking site that you’re looking to buy a house or sell your house or get into investing.

    When you get to the core of social media it’s just a way of communication. You can use that form of communication to connect with people and send a message.
    You might have friends that are realtors who would love the opportunity to help you. You may have friends of friends who are realtors. I’m sure someone you know understands real estate. They could be Investors, mortgage brokers or maybe even a construction person. The point is, using your net work of friends, family and business associates in your quest to find the perfect home.

    If you live under a rock and are not participating in social media, you can reach out to people in traditional ways, like calls, visits, mail, and email.

    So, what do you think would be the best way to use social media to buy or sell a house?

    Thursday, August 13, 2009

    Getting Your California Real Estate License On The Cheap

    Getting your California Real Estate license on the cheap.

    Since April of the year 2000 we have consistently taught the real estate principles course for the State of California. Averaging 18 students per month some times 30 students per session comes to about 300 students per year.

    In order for you to take the State exam you have to take, Real Estate Principles, Practice and one other elective is required as well (I recommend Appraisal). Once you complete these requirements you then are eligible to take the State Exam, which has always been in a physical location Sacramento, Fresno, Los Angeles, Oakland, or San Diego.


    The Department of Real Estate has just made an announcement that they will be updating the process. It's gonna be a lot more automated, computerized and electronic read more about it here.

    If you want to get in to Real Estate and don't know how to go about, it you can do the schooling in traditional ways (old ways) or online. Traditional ways work for some, but if you want to save time and money you can take the preliminary courses online through our school or any others.

    I did my schooling in the traditional ways first, but I did not get the results I wanted until I did the classes online. Studying on my own time versus being stuck in a class room for me was a big advantage. Spending roughly 2000 dollars for the (two) weekend crash courses and private tutoring with one of the best real estate teachers in all of Southern California Jay Marshall (who has been teaching classes for over 30 years). He was helpful to me and thousand of others. The reason I bring Jay up is because I learned valuable studying techniques from him and I transfer that to my students at a fraction of the cost. The essence of what Jay teaches is to study the questions that resemble the State Exams and to answer them correctly.

    So hope this helps and if you have any questions. You're always welcome to contact me at (805) 624-4739 or you can email me Hector@Century21.com.




    Wednesday, August 12, 2009

    Using Real Estate To Leverage Your Lifestyle

    Real Estate Leverage is simply the used of borrowed money used in purchasing real estate. Equity is the amount of money that the real estate is worth above the amount of money owed. For example, let’s say that you have $100,000 available to invest in real estate and the average price of a home in your area is also $100,000 and the average rent for that home is $1,000 per month just to keep the numbers simple.

    You could purchase one home for $100,000 cash and then rent it out for $1,000. This would give you a return on investment of 1 percent per month 1,000 / 100,000 = .01) or 12 percent a year. The average real estate appreciation since 1968 has been 6.34 percent per year. Some years it is less and some years it is more, but for this demonstration we will use 6 percent to keep it simple. Add 12 percent and 6 percent and you will have an 18 percent Return On Investment (ROI) for your $100,000. Not a bad return and much better than you would get at a bank or deposited in a CD.

    Now let’s add leverage into the equation. If you purchase the same home with only 10 percent down ($10,000) with an interest rate of 6 percent then your Return on Investment would look like this. $1,000 rental income minus $450 interest divided by $10,000 down payment for a return on investment of 4.5 percent per month or 54 percent per year plus 6 percent in appreciation is equal to 60 percent ROI per year. Remember you only used $10,000 of your own money and you leveraged $90,000 and your profit per year would be $6,000.

    Since you still have $90,000 in case available you could purchase 9 more homes. Then you would still have a Return On Investment of 60 percent but your profit per year would be $60,000 instead on $6,000 and you would also have leveraged $900,000.

    I have not discussed taxes, maintenance, insurance or any other expenses associated with owning real estate. The expenses would be proportional for each home that you owned whether it is one home or ten homes.

    The amount of money that you get from your real estate investments is always offset by the amount of debt you have; rent checks from tenants need to go toward mortgage payments and other debt. With real estate leverage it's important to make sure that the income generated from real estate is enough to cover the negative cash flow of the real estate debts during the bad times. Renters can and will damage properties, vacancies will happen from time to time.

    If you finance with a variable interest rate mortgage or if the tax appraiser raises the value of several of your homes, you could be in a negative cash flow within just a couple of months with no way out.

    Investing in real estate without significant cash reserves is, shall we say, not recommended. An investor without reserves might as well send an engraved invitation for disaster. Investing in real estate is a daunting task. There are hundreds of elements which must come together in harmony for a transaction to close.

    Using real estate leverage is a great way to increase your own personal wealth and to build a large and healthy portfolio if it is done wisely. The more real estate leverage you have the more property you can acquire by using this debt or leverage.

    It's not difficult to understand the concept of real estate leverage and if used properly can not only make for sound investments but can also make for a healthy financial portfolio.

    Friday, August 7, 2009

    Our Friends At Zillow

    After attending RE (Real Estate) Barcamp in San Francisco I ended up makeing a few new friends:




















    Sara Bonert, Hector G. Diaz (me) Drew Meyers and Ajay Melita

    Check out this video about how to use Zillow:


    Below is supposed to be a picture with David Gibbons but the person who took the photo pressed record instead:

    Wednesday, August 5, 2009

    Simple precautions for the cautious agent


    Real estate isn't exactly as entertainingly hazardous a profession like ice road trucking, but it does have its share of incidents like every other seemingly mundane job. This tragic article shows that even in our day in age, incidents happen that bely the apparently riskless nature of our work. Let's face it, active realtors will probably meet with more strangers in unsecure locations than an undercover cop. At Century 21 Adobe, we always keep a priority on our agents' safety so we've discussed the dangers and necessary precautions in our office meeting, but we can't limit our concern to just our employees. Here are some simple precautions you can take to ensure that your real estate success isn't hindered by any unfortunate occurences.

    1) Communication: Keep your cell phone on you and adequately charged at all times. Make sure you check in with your office prior to an open house and that someone or several someones know where you're supposed to be. Tell neighbors in the area of your open house so they may also be a passive lookout for your safety. Smart realtors will also take this as an opportunity to market themselves to new prospects.

    2) Reconnaissance: Before letting strangers enter a home, go in first yourself to make sure all windows and doors are properly closed and, especially in vacant houses, it hasn't been taken up by squatters, as a surprising number of agents in our office have complained about. If these pests looking for a free roof are present, do not attempt to reason with or remove them yourself, but rather call the local authorities. Like the bear in its den, squatters can be rather vicious if they are approached in their makeshift habitat, especially if startled from sleep.

    3) Secure the Area: Make sure to call the current owners to prepare for the visit by hiding away all cash, valuables, weapons, and prescription drugs. One of our agents has an experience of over $25,000 worth of diamond jewelry being stolen from an open house while it was vulnerably lying out on a counter. Also make sure to close and lock all windows and doors at the conclusion of the open house.

    4) Personal Precautions: Taking a hint from Jason Bourne, allow clients to walk in front of you at all times and never leave yourself cornered in a room without an escape route. If two groups arrive at the same time, make one wait outside while you show around the other. Having people wandering around is when mischief is most likely to happen. If you feel the necessity, carry pepper spray on your person as an additional defense.

    With these simple steps, you can ensure your personal safety, leaving you to focus on your sellilng success.

    Monday, August 3, 2009

    Our belief in the future


    As we've declared many times before, Century 21 Adobe Realty is committed to staying ahead of the curve when it comes to the changing face of business. Business practices are changing fast and realtors will need to keep up constantly to succeed in a transforming industry.

    That is why Realtors at Century 21 Adobe receive the benefit of a full-time technology consultant in our office, who can keep you on top of new strategies that have been very profitable for realtors in this market such as online listing syndication, blogging, and social web networking. Few other companies will show the same dedication towards its employees success in technology.

    Friday, July 31, 2009

    Agoura Hills won't be tread on

    Here at Century 21 Adobe, we take pride in our community and now we especially appreciate and empathize with small-town Agoura Hills' latest move to rally its outrage against the state of California in a lawsuit (Ventura County Star). It will join a protesting coalition of over 180 other cities in California who won't stand for local funds being siphoned upwards as a quick and sloppy fix by bureaucrats in Sacramento.

    The state's budget deficit is predicted to be $15 billion this year (East Bay Express). Our company wholeheartedly supports its community in its fight against the Man, or more specifically, this man...

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    Wednesday, July 29, 2009

    Office meeting brings good news to both realtors and prospective customers

    Our weekly office meeting brought some more good tidings to a time when agents and homeowners have long grown accustomed to holding market reports in one hand and either a stress ball or a strong drink in the other.

    California, who, along with Florida were the first to plunge down the drop, were also the first to come back, with home sales increased over 20% statewide and 14.8% in Ventura County in June. Aided by federal tax credits and the Obama plan, real estate's recovery exceeded economists' expectations in the most sudden increase in sales since December 2000, the start of the doomed bubble's inflation. Inventory falls as home buyers and all other sectors of the economy regain their confidence, making right now the best time to buy. Century 21 Adobe owner Michael Schaller comments, "Real estate led us into this mess and it's leading us out."

    Visit our website to learn more about capitalizing on the rising market.

    Tuesday, July 28, 2009

    Renting: the back door to a dream home

    Even with home prices at all-time lows, home renting remains for many families an easy solution to live beyond their otherwise means. However, home renting should not bear the stigma of being for those too poor to afford ownership. In fact, there are many factors that can affect the choice and make it simply a smarter financial choice to rent rather than buy a home.

    Many rent vs. buy calculators floating around can help in this decision such as this particularly comprehensive and simple one: http://www.nytimes.com/2007/04/10/business/2007_BUYRENT_GRAPHIC.html.
    Renting is the significant other side of the real estate coin that's all too often ignored. Visit our website at http://www.century21adobe.com/AdobeRentals to browse our complete and informative list of our rentals. Even if you don't find what you're looking for with our company, check out our links to other rentals in your area.

    Friday, July 24, 2009

    Real estate's impending crisis

    It'd be rather more than cliche to state that times and practices are changing rapidly in our modern era. Computers grow exponentially more powerful and impossibly small, iPods grow unbelievably even more sleek and elegant, and technology has shrunk the world to the point where it becomes more efficient to process fast food orders in call centers hundreds of miles away (http://www.nytimes.com/2006/04/11/technology/11fast.html) and soon, in India.

    All the hubbub, hullaballoo, and hooplah will certainly overwhelm and confuse most of the world's population but luckily, Jeff Jarvis' book What Would Google Do? provides an informative and succinct manual to the new age and more importanly, what you can do for yourself or your company. While it contains a hearty pat on the back for internet companies springing up to take advantage of the new digital age, many industry's will find its writing more like the book of Revelations, as it proclaims ominous doom for the middleman, including newspapers, car dealers, and most relevantly, real estate agents.

    The new era of openness, Jarvis declares, will sweep aside all old businesses based on controlling a product or service. For real estate, that is the MLS monopoly we hold exclusive access to. In time though, he predicts that will open up a crack in our last line of defense to all open and free sharing of property transactions, advertising, and information on the new internet's boundless networks.

    In the worst-case scenario for our industry, MLS would be freed up or obsolete in the light of new and more open databases and buyers and sellers would all directly connect through the internet without the service of agents. That vision is incredibly grim and slightly realistic but rather akin to a future in which we have moved completely beyond fossil fuels: technologically possible, but extraordinarily difficult due to established practices and societal inertia.

    In the meantime, what can real estate agents do to ensure they remain unique and unreplaceable by a cold, inhuman database or online service? Agents must remember that in the new age, the days of owning a product or monopolizing a service like MLS are numbered and to not rely on customers coming to them for a commodity, but for a complete helpful, enjoyable, and efficient service. Even if buyers and sellers could snap and find their perfect match immediately, there remains a massive labyrinth of financial and legal barriers to cross. That's where experts with years of training and experience in the industry can best offer their services, guiding customers honestly and proactively through all the headaches of title, escrow, disclosure, and such, rather than just unloading a home and moving on.

    In the new age, "stuff, things, atoms" as Jarvis derogatorily calls it, will become much less valuable and more of a hassle while information will be the new standard of value. If agents can remain masters of information and not just stuff, they will weather this new paradigm shift like many before.

    Our company website

    Thursday, July 23, 2009

    Adding a personal touch to real estate

    Century 21 Adobe has always remained dedicated to an enjoyable, friendly, and personal experience for our customers. That being said, you entrust a lot of information and responsibility to the man or woman buying or selling your house. Wouldn't you want to get to know your potential agent a little more personally before they help you with life's biggest financial and personal decision?

    We've added a new feature to our website, where you can view video profiles of some of our agents (more to come). Just follow this link to our agents page and hover over the menu for a list of video pages to pop up. Alphabetically organized, they'll let you better pick the agent that fits your needs and is right for you.

    Our office agents represent a select group of community members from our very own Ventura County. They all live, work, and play in the areas they serve and are committed to giving you the best selection and service out of their extensive training and local knowledge of the area.


    Wednesday, July 22, 2009

    The new cardinal sin

    John Steinbeck's shockingly realistic social commentary, The Grapes of Wrath, set during the Great Depression, rails against its villains of sloth and greed which threw millions of honest, industrious Americans out of work, into poverty and into bread lines. Now, exactly 70 years after its publication, it might perhaps ring its poignant bell loudest in this recession.

    One of the most tragic scenes in the book full of gloomy depravity is when crowds of hungry families gather around a river as greedy, capitalistic farmers discard their orange crop, soaked in gasoline, to re-inflate prices. As a nation starves, they let such precious resources slip through their grasp, declaring the message of the scene: in times of hardship, waste becomes a cardinal sin.

    So to explain why that's relevant: we at Century 21, as the nation's largest relocation company, enjoy a lot of corporate support that we seem to take for granted. Our industry rejoiced in a boom where "volume can cure a multitude of sins" (Michael Schaller) but as of these hard times, a new vigilance must be resumed.

    In addition to the delicious apples that always seem to be floating around our office, our 21online service offers many useful tools that a majority of our agents seem to not be taking advantage of.

    Contact Management: the site offers a customizable organizer for all your contacts, clients and others (like Outlook, but much more comprehensive). You can input thousands of clients and set up, within minutes, a system to automatically send birthday, Christmas, and anniversary greetings, or little flags to remind you to make a quick call to keep in touch. As callous as it may seem, it cuts down maintaining personal relationships with your clients to a science.

    Why that's useful? National statistics show that after finishing a transaction, 70% of buyers would probably or definitely use their real estate agent again. Sounds great, but few of them actually do. The only thing that can happen is they lose touch and by the time they want to buy or sell again (an average of four years), the agent that provided them such excellent service is now long gone into the abyss of memory. With 21online's contact management system, you easily stay in contact with satisfied clients so that they return again and again and even have the presence of mind to recommend you to others. As Century 21 Adobe owner, Michael Schaller puts it, "Most agents stay in their first year of business every year." With the right tools, you don't have to.

    Customizable presentations: Everyone knows how hard it can be sometimes to win over a client. Century21's corporate support artillery releases dozens of customizable presentations (PowerPoint or paper) that can boast everything about you from your reliability and experience, your entrenchment in our national network of over 140,000 professionals, to the numerous pitfalls of selling home yourself (misguided For Sale ByOwner's). All the tools and presentations anyone would ever need to win over a client are accessible on 21online with the click of a mouse.

    So as real estate as an industry recovers, many more opportunities will become available to those who care to optimize their available resources and stop soaking their oranges in gasoline.

    Tuesday, July 21, 2009

    Attention to details helps homeowners sell fast in a buyer's market

    Your boss has just given you the career opportunity of a lifetime, but the job is in another state. Soon you discover that moving your family to another city may be one of life's hardest tasks. The thought of leaving behind old friends and schools for a strange town can be frightening. The biggest challenge of all, however, it to preserve the equity in your housing investment so you will be able to purchase a similar home in the new location. Not to worry. Even in these uncertain times homeowners can sell at very satisfactory prices in a reasonable period of time. The secret? Pay attention to details, utilize marketing savvy, and price the home to sell quickly. The following tips can help you get that "sold" sign up fast.

    SELECT A SAVVY REAL ESTATE AGENT, one with a successful track record in your neighborhood, backed by resources that extend into outside housing markets. Make sure the agent prepares an effective listing of your property, one that outlines all the features that make your home unique. Also, it's smart to prepare a separate fact sheet that can be distributed freely to all interested buyers. In soft time, offering the agent a bonus if the house sells within 60 days can work to the homeowner's advantage.

    OFFER THE RIGHT PRICE. Start with a price that is reasonable for your neighborhood and the size of your home. Comparing the price of your home with similar nearby listings is an easy way to be sure you are offering the right price. Comparing the opinions of two independent appraisers will also help you avoid over-pricing.

    PAY PART OF THE CLOSING COSTS, usually 3 to 5 percent of the loan amount. This will attract those first-time buyers who are short on cash for down-payment and closing costs. Offering to turn over personal property such as washing machines and dryers, refrigerators, and flower boxes can also attract buyers looking for the best deal.

    ACCEPT CONTINGENCY AGREEMENTS. Make your sale contingent upon the sale of the buyer's home. This takes away buyers' fears of juggling two properties and mortgages at the same time.

    TAKE ADVANTAGE OF THE CORPORATE RELOCATION TRADE. Be sure that your broker is connected to a relocation network, one capable of bringing in buyers from distant places. And, of course, try to get your employer to provide you with relocation assistance, too.

    MAKE YOUR HOME STAND OUT. Fresh paint and flowers can go a long way in impressing buyers. Tend to such details as mowing the lawn, fixing stubborn door knobs and sliding doors, and straightening up the basement. Remember, your home's appearance on the day it's shown can make or break a sale. The bottom line is that sellers should take the time to make their home as attractive as possible. Compiling helpful tips for the buyer about school districts, utility bills, and directions to the nearest shopping mall can go a long way in selling your house quickly.

    With a little work and an active real estate agent, chances are good that your house will sell fast in today's buyer's market.

    Friday, July 17, 2009

    Our flagship listing

    Every real estate company and their listings display has that coveted spot atop all the small-time houses and condos for their most expensive listing, the stereotypically spacious, picturesque and beautiful house that always grabs a reader's attention first. It is like Cal Poly, SLO: the outlier of excellence that we flaunt out of the group to proclaim, "Everything else is just as good too!"

    So anyways, for Century 21 Adobe, our current champion is 1835 Pandora Avenue in Los Angeles (90025), our only listing now for over $1 million. This magnificent listing is located in the heart of Westwood, home of the UCLA Bruins and neighboring Beverly Hills and Bel Air, placinng it firmly withing Los Angeles' rich culture sphere.

    As for the house itself, it s a rare spacious condo near Beverly Glen and Santa Monica Blvds with 3540 square feet, including 3 bedrooms all with ensuite bathrooms, plus a half bath downstairs. It is the essence of luxury and elegance with custom painted, custom moldings, 20ft ceiling in living room, 2 fireplaces, and hardwood floors throughout.

    This magnificent location also happens to be hosting an open house by Pat and Chuck, the "SoCal Gold Team", tomorrow at 1 PM. Check out the persuasive pictures:

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    Thursday, July 16, 2009

    The death of commision sales?

    An interesting new innovation to the real estate industry seems to have gained in popularity recently, and that is flat fee real estate. We are all familiar and completely accustomed to the current modus operandi of agents and that is to take a commission, typically 3% of the property value going to the realtor from both sides of the transaction. It's the old standard model and has worked brilliantly since Moses led the Israelites away from their depreciated foreclosed homes in Egypt to the promised land of new swanky beachfront property along the Dead Sea.

    Still, just google flat rate real estate and you'll find many agents like this guy touting his daring to break from tradition. He and his fellow rebels are part of a new process that is definitely significant now, but the question remains: will it spread?

    Charging a flat fee for real estate certainly makes some sense. It's like an analogy I heard about Coinstar machines, which charge 8.9% of all the money they turn into cash. Say you have 100 dollars worth of pennies and 100 dollars worth of quarters. You put them both in and get $91.50 from each bag. However, the bag of quarters contained twenty-five times less coins and thus was 25 times easier to count, so how come it was charged the same high rate?

    In real estate, is it really twice as much work for an agent to sell a million dollar house than a half million dollar house? It's essentially the same service in each case, though maybe a little more walking to do during the tours.

    Still, such a huge deviation from a tried-and-true practice that has been in use forever isn't likely to happen any time soon because people like the Palos Verdes agent (http://www.mygrpr.com/grclips/parsed/CA_e043_01072009_1_1.pdf) who made $183 million in sales last year, translating to an income of about $11 million by the standard 6% commission, would never stand for that . His deal is just too sweet right now.

    So in the end, commission sales will probably remain on its throne right next to the qwerty keyboard, as systems that have spawned more efficient and logical replacements, but win out in the end out of familiarity and tradition.

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