Adobe Realty Blog

10 Steps to Sell You Home Faster In A Slow Market

2010-09-27T19:19:00.000-07:00

10 Steps to Sell You Home Faster In A Slow Market

You probably already know that real estate across most of the country is not appreciating as fast as it was at one time. This isn't necessarily a bad thing, unless of course you purchased last year and are now selling. People who have owned a property for a few years are generally well ahead in the game. We can't predict what 2009 will bring, but so far, most markets have at least slowed, if not declined. For the majority of established home owners in the prevailing market, prior property appreciation will ensure at least some degree of profit, though today's sales might not be as prosperous as they would have been in 2006. But all homeowners want to get the highest possible profits. How do you go about this? There are 10 negotiating steps that a seller can follow to assure that a person's home gets the best price and is sold quickly.

Step 1: Use a broker from the local area. When the market is down, so is the number of buyers. That means that you need to expose your property to as many potential buyers as possible. Who do prospective buyers get in touch with when they are house hunting? Real estate brokers. National Association of Realtors statistics show that 85% of purchasers count on real estate brokers for their home selections, while the Internet accounts for 80%. Who creates all of those online real estate postings? Real estate brokers from the local area.

Step 2: Familiarize yourself with the entire sale agreement. Nearly all jurisdictions have standardized real estate contract that has become lengthy and complex over many years. If you use one of those, read it carefully and be aware that you are agreeing to every unmodified term and condition. Make sure there is nothing in the agreement that needs to be taken out, rewritten or added. The brokers should offer a copy of the sale agreement that they might use at listing presentations and the sale deed should be read to avoid misunderstandings. As these are agreements on forms, whatever is not stated as a requirement by the law can be changed by a cross-out or addenda. Consult your attorney or broker for further detailed information.

Step 3: Be completely familiar with the current real estate market. For the sake of negotiations, knowing what the recorded sale prices were isn't sufficient because often they don't give the complete picture. As an example, two houses might have both sold for $300,000. A person might have sold for $350,000 while the other for $300,000 but the owner gave the buyer a 6 percent seller credit for a new roof and appliances, which is $18,000. Local brokers who are familiar with the details of recent sales are able to provide the best negotiation advice.

Step 4: Understand all of the terms you are willing to offer. You are confident that your home is going to sell at some satisfactory price, but instead of starting out with an inflexible amount, consider the property sale as a combination of price and terms. For example, it might make more sense in a slow market to help reduce the buyer's closing costs by offering a "seller contribution "instead of lowering the price of the property. Often the seller contribution could be significantly less than a reduction in price, and buyers who require cash to close the sale could find it more attractive as well.

Step 5: Request a smaller deposit. In order to bind a legal contract, the buyer needs to make a deposit. In an ideal marketplace, a seller will receive a large deposit, but in a down or "off" market, a much smaller deposit may have to be accepted. The buyers prefer to make the lowest possible deposit because a huge deposit indicates a big financial and psychological commitment. You can ask for a lower deposit if the buyer has mortgage pre-approval or if the buyer shows a strong interest in the property and you have no other offers.

Step 6: Sweeten the pot. Are you really planning to take large items like a swing set or washing machine? In certain cases it may be better to leave such items if a buyer makes an offer.

Step 7: MLS photos have to be updated. If your MLS photo shows snow around your home in the middle of the summer, potential buyers will know your house has been on the market a while. They may interpret this as meaning that you might be desperate to sell and will expect to lower your initial offer. Make sure your broker posts recent photographs.

Step 8: Fully understand the marketing plan. The broker's marketing plan should be reviewed quite often to see that it is being followed and is changed whenever it is needed.

Step 9: Check out open houses. Going to open houses, also known as your competition is a great idea. It isn't always easy to be objective. However, do other owners have selling ideas that might work in regards to your home? Is there something you can use to bargain with? You could consider offering to do some painting or other cosmetic repairs.

Step 10: Keep everything in context. Don't worry about nickels and dimes when your main goal is to get the house sold.

As an example, just before closing the deal, we had a buyer request an extra $600 to resolve last minute concerns. That gesture seemed like nothing more than a case of buyer's remorse, so we agreed to it, received an otherwise ideal price, and closed the sale. It wasn't long before the prices softened in the local market. It was better to lose $600 than to find another buyer later when the market was harsher and the final sale price might have been less by several thousands of dollars. Would we have preferred to save that $600? Certainly. However, six hundred dollars was a small price to pay considering that the delays could have meant a big reduction in price.

Via/Jenn Broderick

Press Release

2010-08-24T17:41:00.001-07:00

Agoura Hills, CA (Grassroots Newswire) August 20, 2010 — CENTURY 21 Adobe Realty is announcing the launch of the 21st Century Child: Picture the Future photo-sharing contest. By participating, families throughout Agoura Hills can help raise money to benefit children and families living with autism.

Nationally, the CENTURY 21® System and its philanthropic partner, Easter Seals, are asking families in the United States – whether personally affected by autism or not – to visit 21centurychild.com and share a favorite photo of their child (ages five and younger) and an inspirational message. After the photo is uploaded, participants are encouraged to share their photo and fundraising campaign profile with family, friends and others through their social network. For every photo uploaded, the CENTURY 21 System will make a donation to the cause*.

Beginning August 1 and running through September 30, this innovative photo-sharing campaign unites families to support, inspire and empower those affected by autism. The contestant that generates the highest amount of financial contributions will win a $2,100 Apple gift card**. The next six highest fundraisers will win an Apple iPad***.

All money raised by the 21st Century Child: Picture the Future photo-sharing contest will help Easter Seals and Act for Autism provide families affected by autism with the assistance they so desperately need, including emotional support, equal access to treatment and innovative coping strategies.

“CENTURY 21 Adobe Realty is proud to support the Easter Seals’ Act for Autism campaign and we hope our local families will do the same,” said Michael Schaller. “By signing up at 21centurychild.com, sharing with your social network and driving donations, your child’s photo can do a world of good.”

According to the U.S. Centers for Disease Control, autism now affects 1 in every 110 American children and the lifetime cost of caring for a child with autism ranges from $3.5 million to $5 million****.

“As the fastest-growing developmental disability, autism is on the minds of many families across the nation,” said Dr. Patricia Wright, Easter Seals’ national director of autism services. “We want them to know that autism is treatable and with the proper therapy and support, these children can go on to live fulfilling and meaningful lives.”

Complete rules and regulations are available at www.21centurychild.com.

* Century 21 Real Estate LLC will donate $1 to the Easter Seals’ Act for Autism campaign for each uploaded photo in compliance with the rules of the 21st Century Child: Picture the Future campaign - up to $100,000
** In accordance with Apple gift card terms and conditions
*** 16GB Wi-Fi version – estimated value $499
**** American Society for Autism

About Easter Seals:
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at www.easterseals.com or http://www.actforautism.org/.

About Century 21 Real Estate LLC
© 2010 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark owned by Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

Photo available for this release, please click on below link to download
http://www2.enewsrelease.com/ht/default.asp?releaseid=1119938

Foreclosure hurts long after home's gone, so cut a deal while you can

2010-08-07T10:34:00.000-07:00

Here is an old article from 2007 that is still relevant today.

By Sandra Block, USA TODAY
If you're lying awake at night, fretting about whether you'll lose your house to foreclosure, you may not be the only insomniac on your block.
More than 2.1 million Americans with home loans missed at least one payment last year, according to the Mortgage Bankers Association. Even more troubling, the rate of new foreclosures hit a record.

The problem is likely to get worse. As adjustable-rate mortgages adjust to higher rates, many borrowers are finding they can't afford their payments. And the collapse of the subprime market has made it harder for those with tarnished credit to refinance.

But be aware: Even if your mortgage has become an intolerable burden, letting the bank foreclose could lead to a lifetime of hurt. Losing your home is just the beginning. A foreclosure will wreck your credit report for years, making it impossible — or at least extremely expensive — to buy another home, says David Jones, president of the Association of Independent Consumer Credit Counseling Agencies. If the proceeds from the sale of your home don't cover your loan, your lender might sue you to recover the unpaid balance.

Many borrowers who lose their homes to foreclosure haven't tried to negotiate with their lenders. That's unfortunate, because lenders are usually willing to work with borrowers to avoid foreclosure, says John Lamb, co-author of Solve Your Money Troubles. "With the number of foreclosures on the horizon, lenders are going to be more willing to work with people, because it doesn't do anybody good to have a glut of foreclosed houses on the market."

Ideally, you should call your lender before you miss your first payment, says Bob Walters, chief economist for Quicken Loans. If your payment is due on the first of the month, call before the 15th, which he says is usually when your lender will report the late payment to credit-reporting agencies. The longer you wait, the fewer options you'll have. Once your loan is declared in default, typically after you've missed three or four payments, you're "past the point of no return," Walters says. At that point, most lenders won't accept a partial payment of what you owe. Unless you can come up with the money to cover all your missed payments, plus any late fees, your lender will start foreclosure.

Avoiding default

If you're suffering a temporary financial setback, your lender may offer programs that will help you get back on track. They include:

• Forbearance. This is an agreement that lets borrowers make a reduced payment, or none, for a specific period. You might have to make larger payments once the crisis has passed. To qualify, you might need to show that you're expecting a bonus, a tax refund or other income that will let you catch up.

• Reinstatement. You agree to pay the full amount of your missed payments by a specific date. Reinstatement is sometimes combined with forbearance.

• Modification. Your lender agrees to change the terms of the loan to make payments more affordable. Your lender may agree to add missed payments to your loan balance or extend the term of your loan, reducing the size of your payments.

Before asking for forbearance or loan modification, be prepared to show that you are making a good-faith effort to pay your mortgage, says Jim Svinth, chief economist for LendingTree.com, a website that helps consumers shop for mortgages. If you can demonstrate that you've reduced other expenses, the lender will be more inclined to negotiate, he says.

Svinth warns, though, that your ability to negotiate will also depend on which institution owns your loan. If your bank still has your loan in its portfolio, it can modify the terms or offer forbearance. But many lenders sell loans into the secondary market, where they're repackaged as mortgage-backed securities. In that case, Svinth says, the company that's servicing your loan might be unable to change the terms.

Read the rest of the article here.

Contact Century 21 Adobe Realty if you have questions or want help with foreclosure. (818)338-1117

Condos that cost less than cars

2010-08-03T10:07:00.000-07:00

The housing bust has made owning a home a lot more affordable -- but in some places, prices are extraordinary; you can buy a nice condo for less than the cost of a new family car.

Some cities have dozens of attractive condominium listings selling for $50,000 or $25,000. There are some selling for less than a new Toyota Corolla. And these are not derelict hovels in crime-ridden communities: These homes are often in move-in condition and located in nice neighborhoods.

"Not to sound like a salesman, but there are some real bargains out there," said Kevin Berman, a broker with Bankers Realty Services in Fort Lauderdale, Fla.

The housing bust has taken down the national median home price by about 23% since 2007, according to the National Association of Realtors (NAR). But condo have fallen even further, down about 25%.

In Sacramento, Calif., condo prices have fallen 59% from what they averaged in 2007, according to NAR. Miami condo prices have plunged 65%, and in Las Vegas they are off 66%.

Prices of individual units are down even more. One condo in Deerfield Beach, Fla., that sold for $115,000 five years ago now lists for $25,000. That's a drop of nearly 80%.

Read the full article here.

2010-06-29T15:00:00.000-07:00

FOR IMMEDIATE RELEASE
Contact: Michael Schaller
CENTURY 21 Adobe Realty
(818) 338-1100
c21adobeinfo@century21.com

Local CENTURY 21 Office Releases Spring Survey Results
Agoura Hills, CA (Grassroots Newswire) June 22, 2010 - Many people dream of buying their first home or trading up to a new home that will better suit their changing needs. However, as the market begins to climb out of one of the most challenging economic downturns in recent history, the current state of the real estate market may be in question in many peoples’ minds. Is it the right time to make a move?
In April, two giants in the real estate market announced interesting survey results. Fannie Mae found that two-thirds of Americans (65 percent) are still bullish on homeownership, preferring to own a home despite the challenging economic environment and the housing downturn. Additional research conducted by Century 21 Real Estate LLC provides further insight.
CENTURY 21® First-Time Home Buyers and Sellers survey captured and compared the opinions of prospective home buyers and sellers who either purchased or sold their first home within the past year or are planning to buy or sell their first home within the next year. The majority of survey respondents had moved or intended to move more than 10 miles but less than 50 miles from their previous location, indicating current market conditions may be a catalyst for buying or selling homes, as opposed to a desire to dramatically change geographic location or relocate for a job.
“Buying a home, whether it’s your first or subsequent purchase, is the single greatest financial decision that most people will make in their lifetime,” counsels Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “And, our research indicates that today’s market presents a generational opportunity for home buyers and current home owners looking to leverage their market position.”
Current Market Conditions
More than 80 percent of first-time home buyers and sellers feel the current housing market is more affordable today than this time last year. This is despite the fact that 40 percent of all respondents are more worried about the economy now compared to this time last year. Federal tax credits and solid mortgage rates have had a positive impact on driving people to take action.

Reestablishing Balance
A full market recovery takes time and current conditions continue to favor buyers. While buyers are excited about the opportunities in the current market, sellers note their main concern is losing money on the sale of their home and receiving offers near their asking price.
When will the balance between housing need and inventory return? The real estate industry typically considers six months of inventory to represent a balanced market. According to the National Association of REALTORS® the number of homes for sale currently represents approximately eight months of inventory and has decreased 21.7 percent below the record of 4.58 million homes for sale in July 2008*. First-time home buyers anticipate home prices will soon begin to rise and in fact, about half of first-time buyers (48 percent) expect an increase by this time next year, thereby reestablishing better market equilibrium.
Let an Expert Help Guide You
Whether you are considering buying or selling a home, 60 percent of first-time home buyers do not feel they have a good handle on the real estate process. Given the complexity and opportunity of today’s real estate market, 85 percent of both first-time buyers and sellers feel that using a real estate professional is important. Allow an experienced professional to help guide you to the home that is right for you, at a price you can afford.
The market is recovering and providing a powerful opportunity to act. Take advantage of positive price points and low interest rates today.
For additional information about market conditions in Agoura Hills, contact Michael Schaller at (818) 338-1100 or c21adobeinfo@century21.com.
*National Association of Realtors Existing Home Sales Report, March 2010
Methodology – Century 21 Real Estate LLC First Time Home Buyers and Sellers Survey
MarketTools, Inc. conducted a quantitative survey on behalf of Century 21 Real Estate LLC with 708 prospective home buyers and sellers who either purchased or sold their first home within the past year or are planning to buy or sell their first home within the next year. The quantitative study yielded results from 353 first-time home buyers and 355 first-time home sellers in the form of an online survey fielded from March 12 to 16. The margin of error for this study is 3.7 percent.

About Century 21
© 2010 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

After foreclosure: How long until you can buy again?

2010-06-03T15:42:00.001-07:00

NEW YORK (CNNMoney.com) -- Walking away from a mortgage you can still afford to pay has consequences; everyone knows that. Your credit score is shot and it can be impossible to get credit.

Some homeowners, no doubt, believe that the credit score hit is worth getting out from a deeply underwater mortgage. They may owe, say, $500,000 when their house value is only valued at $350,000. And, they figure, there's no way it will ever be worth what they owe so it's better to get out from underneath the burden.

Read the rest of the article here.

What's a Linchpin?

2010-06-01T16:24:00.000-07:00

Who is Seth Godin, what is a Linchpin and why should you care?

Seth Godin:

Writes the most popular marketing blog in the world;
Is the author of the bestselling marketing books of the last decade;
Speaks to large groups on marketing, new media and what's next;
And is the founder of Squidoo.com, a fast-growing recommendation website.

Read more about his bio here.

So what's a Linchpin?

Here is an answer I liked from Jacqueline Novogratz

You are invited to join us on June 14 2010 at 8PM! Here are the details!

ShareThis

California Home Buyer Tax Credit Monies May Run Out Fast

2010-05-14T13:28:00.000-07:00

In fact, wait until June, and you might be too late. The tax board has estimated that the tax credits will probably run out by June 30. They have good reason to think that. Last year, while the tax credits were technically available until March 1, 2010, they ran out July 2, 2009. Schwarzenegger had signed that tax credit into law in February of 2009.

Here are this years highlights:

The program:

California plans to spend around $200 million dollars to fund this tax credit.
This is twice as much funding as the state’s previous home buyer tax credit, which was rolled out in March 2009 and exhausted by July 2009.
Who is eligible?

The home buyer must be a California taxpayer.
There is no limit on the income of the home buyer.
The program is available to both existing homeowners and first-time home buyers.
Current homeowners are eligible only if they buy a newly-built home.
First-time home buyers are eligible whether they buy a newly-built or existing home.
To be a first time home buyer, you cannot have owned a home anywhere in the world during the three years prior to buying your new home. If you’re married, that applies to your spouse as well.
How much is the credit worth?

The tax credit is worth up to 5% of the purchase price of the home, or $10K, whichever is less.
How does the home buyer receive the tax credit?

The payment is credited against the home buyer’s annual CA state income tax.
The total payment will be spread evenly over three years.
If you qualify for the full $10K, you’d get up to $3,333 per year – but only if you pay at least that much in annual CA state income tax.
If your CA state income tax is $4,000 a year, you get a $3,333 credit against that amount, effectively lowering your state income tax to $667.
If you owe less than $3,333 per year in CA state income tax, you’ll receive a tax credit only for that amount. The extra will not roll over into the following year’s payment.
The credit will begin to be applied to the tax year in which the home was purchased. If you buy your home in 2010, the tax credit will begin to be applied against your 2010 taxes.
You cannot apply the tax credit to your 2009 taxes, even if you file your 2009 taxes after you purchase your home.
What’s the deadline for claiming the credit?

Buyers of existing homes must close escrow between May 1 and December 31, 2010.
Buyers of new homes can either:
Close escrow between May 1 and December 31, 2010, or…
If they are unable to close escrows during that time, they can reserve a credit by entering into an enforceable contract between May 1 and December 31. They must then file the proper paperwork with the tax board and close escrow by August 1, 2011.

Applications
Will be acceppted by fax only beginning May 1, 2010. Applications received before escrow closes will be denied
Within two weeks (14 calendar days) after the close of escrow:
The seller must complete Parts II, III, and also Part IV (if the home has never been occupied) of Form 3549-A, Application for New Home / First-Time Buyer Credit, and provide a copy to the buyer or escrow person.
The buyer will complete Parts I, V & VI of Form 3549-A.
Fax the completed Form 3549-A and the final settlement statement (generally the buyer's HUD-1 statement) to FTB at 916.855.5577. It is best that the escrow company, on behalf of the buyer, fax the completed application and settlement statement to FTB and provide a copy to the buyer. (The buyer retains ultimate responsibility to ensure the completed application and settlement statement are submitted timely to the FTB.)

Kathy Fontana
Lic#01474065
Marlene Arimura Mortimer
Lic#01456323
"We Take You Where You Want to Be...HOME"!
(805) 479-0343
(805) 890-4414
www.C21KathyMarlene.com
info@C21KathyMarlene.com

Thousand Oaks Hero

2010-04-25T21:05:00.000-07:00

Sunday, April 25, 2010 11:15am PDT

Teen sailor Abby Sunderland abandons nonstop around-the-world quest
By: Pete Thomas, GrindTV.com

Abby Sunderland, one of two 16-year-old girls on different quests to sail around the world alone, nonstop and unassisted, has announced she will head to Cape Town, South Africa, to repair a faulty autopilot system.

The high-school junior from Thousand Oaks, Calif., stressed on her blog that she will continue her journey after making repairs and seek to become simply the youngest person to solo-circumnavigate the planet in a sailboat.

Jessica Watson, Sunderland's Australian counterpart, is expected to complete her nonstop circumnavigation attempt in late May. Watson is enduring severe weather aboard her 34-foot pink sailboat as she travels beneath Australia en route to her finish point at Sydney Harbor. Watson, who is five months older than Sunderland, left Sydney last October.

Sunderland, who departed from Cabo San Lucas, Mexico, in early February aboard a 40-foot vessel, has been experiencing trouble with her autopilot system for the past several weeks, including during a precarious passage around treacherous Cape Horn at South America's tip.

Autopilots are supposed to hold a sailor's course but Sunderland's primary and backup units have been faulty. At one point recently, in rough seas and freezing temperatures, the intrepid mariner had to hand-steer from the stern deck for 24 consecutive hours.

She stated on her blog that it'd be "foolish and irresponsible" to transition from the South Atlantic to a long and potentially rollicking Indian Ocean stretch without fully operational equipment.

"I gave it my best shot and made it almost halfway around the world," she said. "I will definitely keep going, and whether or not I will make any more stops after this I don't know."

Read the full article here: http://su.pr/24Dg3X

Revealed…FICO Scoring Logic Specifics

2010-04-20T10:48:00.000-07:00

Information from Fair Isaac on 'score penalties'

While everyone in the mortgage business is painfully aware of the importance of credit scores and are familiar with them, the depth of understanding and knowledge about them is, for most, fair at best. If you fall into this group (and you probably do) don’t despair: 1) you’re in good company, and 2) there is intentional mystery built into credit scoring models to uphold their proprietary value.
Surprisingly and recently, though, the “black box” of credit scoring was opened a tiny bit offering increased specifics into the FICO score. Fair Issac revealed insights and provided example score “penalties” for common credit missteps.

Read the rest of the article here: http://su.pr/2NLTEA

Post by Kathy Fontana & Marlene Arimura-Mortimer

Some home buyers get new state tax credit

2010-04-16T16:29:00.000-07:00

Cash-starved California just came up with $200 million more to throw at the housing market.

On Thursday, Gov. Arnold Schwarzenegger enthusiastically signed a bill that will award an estimated $200 million in state income tax credits to people who buy a home starting May 1. The credit is worth up to $10,000, spread evenly over three years. The credit is available to anyone who buys a newly built home or to first-time home buyers who buy a newly built or existing home.

Knowing that many buyers won't save the full $10,000, the state is awarding more than $200 million in credits, hoping that the actual cost to the general fund will come in right around $200 million. The actual cost won't be known for more than three years.

The new bill will cost the state more than twice as much as last year's home buyer credit.

Early last year, the Legislature approved $100 million in state tax credits for people who bought a newly built home starting March 1, 2009.

Last year's credit was also worth up to $10,000 spread over three years but applied only to new homes, not existing ones. The credits, which were allocated on a first come, first served basis, ran out in less than four months, and the Franchise Tax Board stopped awarding them July 2.

The tax board estimated that last year's credit will cost about $70 million in lost tax revenues, $30 million less than the sum allocated, because many buyers won't use their entire credit.

To save $10,000, a homeowner must owe at least $3,333 in state income tax in each of the three years. A homeowner who owed only $2,000 in one year would lose $1,333 in tax savings that year. The unused credit cannot be used to reduce taxes owed in past or future years.

The new credit
The bill the governor signed last week, AB183, provides $100 million in credits for the purchase of existing homes and $100 million in credits for the purchase of new homes.

To make sure that credits are not left on the table, the bill lets the Franchise Tax Board award credits to at least 17,544 buyers of existing homes and at least 14,286 new-home buyers. If each of those buyers saved the full $10,000, the state would lose more than $300 million in tax revenues. Because they won't, the tax board estimates that the actual cost should be roughly $200 million - but it could be more or less.

Read the rest of the article here

By Kathleen Pender

Realty Times - Real Estate Outlook: Reading the Numbers

2010-04-06T13:17:00.000-07:00

That's just not the way it's playing out.

When it comes to the current housing recovery, never assume the path leads straight up.

As the economic and real estate numbers this week suggest, it's more like two steps forward, one step back, one step sideways.

The new quarterly home price numbers released last week by Standard & Poor's Case Shiller index show we're headed toward gradual improvement on a national basis -- and a lot better than that in key metropolitan markets.

Read the rest of the article here:
Realty Times - Real Estate Outlook: Reading the Numbers

Rental Scams Issue Date: February 18, 2010

2010-02-19T16:49:00.000-08:00

REFAT was established in conjunction with the Ventura County District Attorney’s Real Estate Fraud Prosecution Program. It is comprised of individuals from every aspect of the real estate community. REFAT’s mission & goals are to educate and keep both

the public and the real estate community updated on issues related to real estate fraud.

Prevent – Detect – Report

REAL ESTATE FRAUD ALERT

www.REFAT.org

Rental Scams Issue Date: February 18, 2010 v1

Summary: Unscrupulous people find homes listed for sale and post those same homes on a community posting board, like CraigsList, for what seems like an incredibly reduced rental price. The posting may have statements that sound credible to a would-be renter (i.e. Last minute job relocation, Death in the family, etc.) and urge them to send their reduced price deposit and first month’s rent to a specified address or wired to a specified account - the lease agreement to be signed later. In exchange, the key to the home will be left where the would-be renters can find it. Would be renters then send the money thinking they have rented a home.

Occupied homes for sale: Homeowners may be faced with a stranger(s) showing up to move into their home.

Vacant homes for sale: Would-be renters may not realize they’ve been scammed until a potential buyer or real estate agent shows up to view the home they’ve “rented”. In some cases, neighbors or contractors may notice that someone is on the property that shouldn’t be there and law enforcement is called to investigate.

Homeowners and would-be renters are urged to contact local police to report the crime.

Homeowners are also encouraged to notify the community posting board (i.e. CraigsList) if there is an unauthorized posting of their home for rent. They will expediently remove any unauthorized or disputed posting.

Would-be renters are encouraged to review CraigsList information on Avoiding Scams & Fraud:

DEAL LOCALLY WITH FOLKS YOU CAN MEET IN PERSON - follow this one simple rule and you will avoid 99% of the scam attempts on craigslist. NEVER WIRE FUNDS VIA WESTERN UNION, MONEYGRAM or any other wire service - anyone who asks you to do so is a scammer.

CRAIGSLIST IS NOT INVOLVED IN ANY TRANSACTION, and does not handle payments, guarantee transactions, provide escrow services, or offer "buyer protection" or "seller certification" NEVER GIVE OUT FINANCIAL INFORMATION (bank account number, social security number, eBay/PayPal info, etc.) AVOID DEALS INVOLVING SHIPPING OR ESCROW SERVICES and know that ONLY A SCAMMER WILL "GUARANTEE" YOUR TRANSACTION.

If you suspect that you, a family member, or friend has fallen victim to real estate fraud and don’t know where to turn, call Ventura County’s 2-1-1 hotline to get the referral you need to the appropriate agency. Cell phone users dial: 800-339-9597.

About The Money And Home Owner Associations

2010-02-18T13:32:00.000-08:00

ABOUT THE MONEY AND HOA'S

If you are thinking of investing in a condominium, you should read this article.

EVERY HOMEOWNERS ASSOCIATION RECEIVES LETTERS AND COMPLAINTS REGARDING THE FINANCIAL STATUS OF THEIR ASSOCIATION. While Boards have tried to explain the "why's and wherefore's" in various communications, it still keeps coming up.

The question usually has something to do with "Where does all the money go"; or "I'm not paying for someone else's responsibility". Both of these statements are entirely understandable. While blaming everything on the economy is getting old and seems to be the scapegoat, it is entirely the problem at hand.

Unfortunately "fair" doesn't enter the picture when discussing the affect on everyone. In plain language, there are many Associations that have multiple units which have gone into bankruptcy and/or foreclosure. How does that affect you as a homeowner? Answer: These units have not paid their monthly assessments (sometimes referred to as 'dues') for in some cases as much as a year but operating money has to come from somewhere.

To protect the Association as much as possible, legal fees are encountered on top of the lack of collecting the monthly amounts. It is easy to see, the deficit adds up very quickly. In fact, for many Associations, this has totaled in the hundreds of thousands of dollars that is not collected for operating expenses. (Banks do not have to pay back-owed monies in a foreclosure situation so that income is lost by the Association and that's that.) This results in an absolute reduction in monies available to conduct and maintain the Association. In addition, certainly no deposits can be made to the Reserves (savings) for future projects.

There is often the statement made, "I'm not paying for someone else's responsibility". However, in order to maintain the value and health of a complex, all carry the load. When you own a condominium, you own a percentage of the community for which you are responsible. While the statement expresses feelings we all have, owning a portion of the entirety puts the burden on all. The remaining owners in good standing are in the position of carrying the load… or if not, becoming one of the statistics as a foreclosure, bankruptcy or lien.

So when the question is asked, "Where does all the money go?", the inference that "all the money" which is being collected by the Association is more than adequate, which is simply the opposite: It is not enough to pay all the operating expenses, which are usually cut to the bare bones, nor enough to continue to set money aside for a rainy day also known as 'Reserves", not to mention improvements.

A Board has a fiduciary responsibility of maintenance and safety within the community. When assessments are considered necessary, it is in order to perform those duties on behalf of all homeowners. The alternative is to allow a community to run down, and in so doing, everyone loses property value.

If you are considering the purchase of a condominium, it would be prudent to attend an open Board Meeting, review a full year of financial statements, request copies of six months' minutes, and review the current Reserve Study. You may want to inquire as to the total number of units that are in default. All of these documents should be made available to you once you enter escrow and your approval should be a contingency of the purchase. Once you are a homeowner and a member of an association, you may want to consider running for a position on the Board to be a part of the decision-making.

Foreclosure Vs. Short Sale

2010-02-05T14:50:00.000-08:00

FORECLOSURE VS. SHORT SALE

KNOW THE DIFFERENCES BEFORE TIME RUNS OUT

The subjects of foreclosure and short sale often are used in real estate-related conversations as if interchangeable. Nothing could be further from the truth. If you now find yourself in default or headed for it, it’s crucial you know the differences and the impact each scenario may have on your future.

For instance…

Did you know there are some employers who will terminate an employee who experiences a foreclosure?
Do you know how long each of these processes will stay on your record and how badly your credit rating will be affected by each?
Do you know that in some cases, if your employment depends on a security clearance, there is a strong possibility the security clearance will be revoked in the case of foreclosure?

These are very serious matters.

You are urged to review the attached comparison showing the potential outcome in the case of foreclosure vs. a short sale. It is easy to see that a short sale will most often have the least damaging impact on your future. However, time is of the essence as it takes a rather long period of time to negotiate and successfully conclude a short sale. In simple language, if it appears to you that you no longer can hold onto your property, don’t waste time. It is important not to let precious time get away from you.

You owe it to yourself to know the differences; the facts.

Century 21 Adobe Realty agents are knowledgeable and experienced in accomplishing successful short-sale transactions. Won’t you let our professionals guide you through each step?

For detailed comparison of the potential outcome of a short sale vs. foreclosure take a look:

As discussed, options are available to homeowners. I found the following chart at impact your sales now and it was published by the Depressed Property Institute.

One thing I would point out to you regarding deficiency judgments at the bottom of the page. My knowledge is that California uses a non judicial foreclosure process and deficiency judgments do not apply. Having said that, I am not an attorney, nor do I give legal advice. Please seek the advice of a legal or tax professional.

I should point out that the Distressed Property Institute has a disclaimer to the effect that they do not guarantee the accuracy nor will they assume any responsibility for this document. I think this is an informative guide but I would be remiss if I did not encourage you to seek legal counsel as to the recommendations or consequences in this document.

(Consumers are urged to consult legal counsel regarding all legal matters and a tax professional regarding tax matters.)

(Source: Distressed Property Institute)

Get help—before you fall behind on your FHA mortgage

2010-01-28T14:43:00.000-08:00

NEW YORK (CNNMoney.com) -- Struggling to pay your FHA mortgage? Now you no longer have to be late with your payments to get help.

On Friday, the Federal Housing Administration announced that it will assist borrowers before they become delinquent. All you need do is prove your problems were caused by a reduction of income from a job loss, fewer paid hours, slashed wages or a decline in self-employed business earnings.

You may also qualify because of a change in household circumstances, such as a death or disability.

"The FHA has always required lenders to establish early contact with delinquent borrowers to discuss the reason for missing a payment and to evaluate reinstatement options," FHA Commissioner David Stevens said in a prepared statement. "Now servicers will have additional options for those borrowers who seek help before they go delinquent, which increases the likelihood that the borrower will be able to retain their home."

Read the rest of the article here:http://money.cnn.com/2010/01/22/real_estate/easier_FHA_help/index.htm

By Les Christie

Home loan applications jump 9% as interest rates fall

2010-01-22T15:06:00.000-08:00

Applications for home loans jumped 9% last week as interest rates declined for all types of mortgages, falling back to 5% for 30-year fixed loans, the industry trade association reported Wednesday.

The Mortgage Bankers Assn.'s weekly survey is showing an increase in applications for both purchase and refinance loans.

The typical rate on the 30-year fixed mortgage was 5.13% the week before last, the group says. Points paid to lenders (including the origination fee) also fell on 30-year loans, from an average 1.17% of the loan amount to 1.05%. Rates also fell for 15-year fixed mortgages and for variable-rate loans.

The rates apply to borrowers with good credit and have a 20% down payment or 20% equity in the home.

Written in The Los Angeles Times

Help for Haiti

2010-01-21T16:27:00.000-08:00

By now, we all know about the severe devastation caused by the earthquakes in Haiti. NAR is helping answer the calls for help in two key ways.

First, we are contributing $550,000 to charities that will help bring much-needed supplies and care to the people of Haiti. Included in that sum is $100,000 donated by our REALTOR Benefits® Program partner, Lowe’s®, which we have matched at $100,000. From that we will donate $50,000 to The Harvest of Haiti, founded by REALTOR® Patrick Moore, a 2007 Good Neighbor Award winner. Patrick has done great work for several years in Haiti supporting orphans, delivering clean water and providing medical care for more than 3,500 people a year.

http://www.realtor.org/press_room/news_releases/2010/01/donate_haiti

We are also contributing $500,000 to the Clinton Bush Haiti Fund, which is supporting earthquake recovery efforts with immediate relief and long-term support to earthquake survivors. For up-to-the-minute information about these efforts, visit NAR's Haiti relief page on REALTOR.org.

Second, I have asked NAR to accept donations from REALTORS® through theREALTORS® Relief Foundation. Please consider giving today. To make a donation, go to www. realtor.org/relief, and complete the contribution form.

Dr. Martin Luther King, Jr. once said: “An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.”

REALTORS® have earned a reputation for our compassionate work on behalf of others – both here in the United State and around the world. I hope you will join our latest efforts and bring that same compassion and hope to people who desperately need it.

-Vicki Cox Golder, CRB
2010 NAR President

Uncle Sam’s New Guide to Mortgage Shopping

2010-01-04T12:30:00.000-08:00

Uncle Sam’s New Guide to Mortgage Shopping (Via WSJ)
Federal rules that take effect Friday, Jan. 1, mandate a standard, three-page Good Faith Estimate that urges consumers to shop around for the best loan and helps them compare lenders’ offerings. The rules are an update of the Real Estate Settlement Procedures Act, a 1974 law known as RESPA.

MAKING SENSE OF THE STORY FOR CONSUMERS

Although Good Faith Estimates have been in use for many years, there never has been a standard form required of all lenders. Under the new rules, lenders and mortgage brokers are required to give consumers the standard estimate forms within three days of receiving a loan application.

The Good Faith Estimate form requires lenders to combine all of the bank’s fees into one “origination charge,” enabling consumers to compare one lender’s fees with another’s. Lenders are prohibited from increasing the origination fee from the estimate. Some additional charges, including title services and recording charges, can increase by as much as a combined 10 percent. Estimates for other charges, such as homeowner’s insurance and other services provided by third parties selected by the borrower, aren’t subject to such limits.

A finance professor emeritus at the University of Pennsylvania’s Wharton School recommends that borrowers focus on two items as they shop: the interest rate and the “adjusted origination charge,” which includes any points paid to lower the rate.

Another change includes the HUD-1 form used by settlement firms in closings. The new HUD-1 includes a comparison of the estimated and final costs, as well as a summary of the loan terms.

To read the full story, please click here.

Electronic Examination

2009-12-30T15:34:00.001-08:00

Electronic Examination

DRE is proud to announce that on August 3, 2009, DRE’s new Electronic Examination System was deployed in the Oakland District Office. Planning for this project was started in 2006, following a feasibility study and approval for a budget augmentation. With the sponsorship of DRE’s Executive staff, the system was developed by DRE’s own internal technical staff and Licensing staff members. Several steps had to be successfully completed before the system could be launched including overall system design, equipment procurement, examination room renovations, and very complex system building and rigorous testing phases.

This system allows examinees to take the real estate salesperson and broker examination using an electronic method. The system allows for examination results to be provided as soon as applicants complete their examination. In addition, qualified candidates who pass their examination can be issued a temporary license which allows them to commence conducting licensed activities immediately.

The electronic exam system will improve examination security, improve testing practices, and contain future examination costs by reducing administration overhead. Examination security will be improved by eliminating the theft of examination material and allow for the ability to electronically capture candidate identification information. Testing practices will be improved by allowing DRE to scramble examination material and provide for more effective proctor oversight. Examination administration costs will be reduced by eliminating the need for printing and duplicating examination booklets which in turn will allow for reduction and eventual elimination of material storage and shipping costs.

How will it work? The electronic examination system will be in an easy to use format. Examination workstations will contain a computer monitor, which will be recessed under glass at an examination station, and a mouse. Keyboards will not be used. Applicants will be able to will be able to peruse back and forth through the questions and point and click on the answers they select. During the examination they will know how many questions they have answered or unanswered.

The electronic examination system will be deployed at all DRE District Offices on a phased schedule. Current plans call for the system to be deployed in the Fresno District Office next.

via dre.ca.gov

For people interested in getting into the real estate profession check out this article.

Posted via web from adoberealty's posterous

New Rules for [Seinor] Counselors

2009-12-14T15:18:00.000-08:00

Older homeowners who are considering a reverse mortgage can now get more help in the decision-making process. The Federal Housing Administration, which insures reverse mortgages, last month instituted new standards for the counselors who, according to federal law, must meet with prospective borrowers before a loan can be approved.

http://www.nytimes.com/2009/12/06/realestate/06mort.html?_r=1&ref=realestate

House Flipping Makes a Comeback - WSJ.com

2009-12-11T16:59:00.001-08:00

SCOTTSDALE, Ariz. -- Four years after the collapse of the U.S. housing bubble, flipping homes is back in fashion.

Jon Mirmelli, a Phoenix real-estate investor, learned late in the morning of Sept. 28 that a never-occupied custom house on the northern fringes of this Phoenix suburb was going up for auction around noon the same day. The six-bedroom home, built on a three-acre desert plot, has a kitchen with two dishwashers, four ovens, "antibacterial" copper sinks, and a master "spa" bathroom with space for a flat-screen TV visible from the tub.

via online.wsj.com

Posted via web from adoberealty's posterous

FREE FORECLOSURE PREVENTION HELP

2009-12-07T18:43:00.000-08:00

FREE FORECLOSURE PREVENTION HELP AVAILABLE AT LOCAL NONPROFIT AGENCIES
Troubled borrowers looking for FREE Foreclosure Prevention Counseling, as well as information about the Obama administration’s mortgage modification and refinancing programs, can contact a local HUD-Approved Housing Counseling Agency, to apply for help in working with their mortgage servicer. Borrowers can also check to see if they qualify for a loan modification and refinance under the Obama plan and apply online at www.makinghomeaffordable.org for help from their mortgage servicer. Visit the U.S. Dept. of Housing and Urban Development’s website at www.hud.gov.

“HOPE NOW” APPLICATIONS AVAILABLE ONLINE

Troubled borrowers hoping to participate in the Obama administration’s mortgage modification and refinancing programs now can apply online for help from their mortgage servicer. Borrowers can submit details about their financial situation at www.hopenow.com, the website operated by the coalition of mortgage servicers and nonprofit counselors. For more information, please visit the website or call (888) 995-4673.

George Lange & Michael Schaller

2009-11-13T14:23:00.001-08:00

via youtube.com

Posted via web from adoberealty's posterous

The Extended Home Buyer Tax Credit: The Basics for REALTORS, Homebuyers, and Home owners from the National Association of REALTORS.

2009-11-09T11:57:00.001-08:00

Bringing the Dream of Homeownership Within Reach

As part of its plan to stimulate the U.S. housing market and address the economic challenges facing our nation, Congress has passed new legislation that:

Extends the First-Time Home Buyer Tax Credit of up to $8,000 to first-time home buyers until April 30, 2010.

Expands the credit to grant up to $6,500 credit to current home owners purchasing a new or existing home between November 7, 2009 and April 30, 2010.

Here is more information about how the Extended Home Buyer Tax Credit can help prospective home buyers become part of the American dream. If you have specific questions or need additional information, please contact a tax professional or the Internal Revenue Service at 800-829-1040.

Latest news:
Tax Credit Extension a Positive Step Toward Real Estate Recovery (Nov.5)
President's Podcast: Tax Credit Extended (Nov. 5)

Who Qualifies for the Extended Credit?

First-time home buyers who purchase homes between November 7, 2009 and April 30, 2010.

Current home owners purchasing a home between November 7, 2009 and April 30, 2010, who have used the home being sold or vacated as a principal residence for five consecutive years within the last eight.

To qualify as a “first-time home buyer” the purchaser or his/her spouse may not have owned a residence during the three years prior to the purchase.
If you or your client purchased a home between January 1, 2009 and November 6, 2009, please see: 2009 First-Time Home Buyer Tax Credit.

Which Properties Are Eligible?

The Extended Home Buyer Tax Credit may be applied to primary residences, including: single-family homes, condos, townhomes, and co-ops.

How Much Is Available?

The maximum allowable credit for first-time home buyers is $8,000.

The maximum allowable credit for current homeowners is $6,500.

How is a Buyer's Credit Amount Determined?

Each home buyer’s tax credit is determined by tow additional factors:

The price of the home.

The buyer's income.

Price

Under the Extended Home Buyer Tax Credit, credit may only be awarded on homes purchased for $800,000 or less.

Buyer Income

Under the Extended Home Buyer Tax Credit, which is effective on November 7, 2009, single buyers with incomes up to $125,000 and married couples with incomes up to $225,000—may receive the maximum tax credit.

These income limits have changed from the 2009 First-Time Home Buyer Tax Credit limits. If you or your client purchased a home between January 1, 2009 and November 6, 2009, please see 2009 First-Time Home Buyer Tax Credit.

If the Buyer(s)’ Income Exceeds These Limits, Can He/She Still Get a Credit?

Yes, some buyers may still be eligible for the credit.

The credit decreases for buyers who earn between $125,000 and $145,000 for single buyers and between $225,000 and $245,000 for home buyers filing jointly. The amount of the tax credit decreases as his/her income approaches the maximum limit. Home buyers earning more than the maximum qualifying income—over $145,000 for singles and over $245,000 for couples are not eligible for the credit.

Can a Buyer Still Qualify If He/She Closes After April 30, 2010?

Under the Extended Home Buyer Tax Credit, as long as a written binding contract to purchase is in effect on April 30, 2010, the purchaser will have until July 1, 2010 to close.

Will the Tax Credit Need to Be Repaid?

No. The buyer does not need to repay the tax credit, if he/she occupies the home for three years or more. However, if the property is sold during this three-year period, the full amount credit will be recouped on the sale.

Part of NAR's Right Tools, Right Now Initiative
Resources to help you better understand and promote the value of the Home Buyer Tax Credit to consumers are available for FREE or AT COST as part of NAR's Right Tools, Right Now initiative.

-->

via realtor.org

Posted via web from adoberealty's posterous

Fannie Mae to rent out homes instead foreclosing

2009-11-06T14:57:00.001-08:00

via sfgate.com

Thousands of borrowers on the verge of foreclosure will soon have the option of renting their homes from Fannie Mae, under a policy announced Thursday.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/11/05/financial/f070033S99.DTL##ixzz0W7gR61Vp

The government-controlled company, through its new "Deed for Lease" program, will allow borrowers to transfer ownership to Fannie Mae and sign a one-year lease, with month-to-month extensions after that.

The program will "eliminate some of the uncertainty of foreclosure, keeps families and tenants in their homes during a transitional period, and helps to stabilize neighborhoods and communities," Jay Ryan, a Fannie Mae vice president, said in a statement.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/11/05/financial/f070033S99.DTL##ixzz0W7gOpNU1

Posted via web from adoberealty's posterous

Homebuyer Tax Credit - Great News!

2009-11-05T16:39:00.000-08:00

November 5, 2009

Dear CENTURY 21® Broker/Owners:

I have some good news to share with you. Today, the U.S. House of Representatives voted by an overwhelming 403–12 margin to approve the Unemployment Compensation Extension Act (H.R. 3548) that included, as an amendment, the extension and expansion of the Homebuyer Tax Credit. The bill already passed in the U.S. Senate yesterday, so now it will advance from Congress to the White House for President Obama's signature. The Administration already has signaled its support of the Homebuyer Tax Credit amendment as well as the President's intention to sign the bill into law.

This is an historic moment for our industry as well as the culmination of more than a year's worth of hard work and meetings with elected officials and policy makers. I want to personally thank all of you who participated in CENTURY 21 Real Estate's numerous legislative calls for action — I am both proud and appreciative of how so many of you made office visits, phone calls and e-mailed your elected officials. Combined with Realogy's instrumental efforts on Capitol Hill, I know that our grass roots outreach to Congress and the Administration truly helped make a difference on this issue.

Senator Johnny Isakson (R–Ga.), the chief architect of the Homebuyer Tax Credit legislation, made a short speech on the floor of the U.S. Senate shortly before his colleagues voted 98-0 to pass the bill on November 4th. In his remarks, Sen. Isakson made a point of thanking a handful of key individuals who were critical to the success of this bipartisan effort: Senate Majority Leader Harry Reid (D–Nev.), Senate Finance Committee Chairman Max Baucus (D-Mont.), Sen. Christopher Dodd (D–Conn.), his own lead staffer, Chris Cook, and Realogy's CEO:

"Lastly, but not least, I want to thank Mr. Richard Smith, a private citizen, a person in the housing industry who has dedicated countless hours in the last month to help educate people on the positive effects of what we are about to do and will take place," said Isakson.

On behalf of the entire CENTURY 21 System, I would like to personally add our thanks to Richard and Realogy for his exceptional leadership, determination and dedication to making the extension and expansion of the Homebuyer Tax Credit a reality. I think you will all agree that Sen. Isakson's remarks are a clear validation of what we at CENTURY 21 Real Estate already know — that there is not another real estate company or franchisor in the world that can lay claim to such influential and effective leadership on the issues affecting our industry, and your businesses, as can Realogy.

Again, we are now one step away from this bill becoming law. Once that occurs, we will immediately update century21.com and 21online.com with detailed information for your sales associates and all homebuyers and sellers.

In closing, I'd like to reiterate that our voices were heard in Washington, D.C., and we should be proud that our government is taking strong action to help our industry and the economy. Having an extended and expanded Homebuyer Tax Credit available to qualified home buyers in the first half of 2010 undoubtedly will benefit our business and the U.S. economy.

Best regards,

Tom Kunz
President & CEO
Century 21 Real Estate LLC

Checklist Before You Buy

2009-11-05T10:06:00.000-08:00

Checklist Before You Buy

Finding a home that you can see yourself in for the next five to twenty-five years is a great feeling. Don't let that feeling cloud your judgment and leave you with unexpected issues after the closing.

Here are a few things to consider before you buy:

Evaluate possible repairs/immediate improvements. Ask the seller to work on repairing them or to incorporate it into your bidding.
Hire an expert to do your own home inspections as well as attend them if possible.
Know all of the vital systems that connect to the house (electrical, sewage, heating, air conditioning, garbage disposal, and water.) Investigate the ins and outs of these systems.
Examine potential neighborhoods with a 24 hour perspective. Are there any dogs howling at 3AM? Again be sure there are no regular surprises.
Do multiple practice commutes. One day is not enough time to judge the next 5+ years of driving to work.
Purchase an environmental report.
Be certain that your furniture, electronics and appliances will fit into their new home.
Know the local political landscape. Are there any issues you should know about? Make sure you understand how utilities, schools and public services are funded.
Perform an energy audit. Confirm that your budget will match what your new home is going to cost on a monthly basis.
Research the local area to understand its economics, climate, and variables that will be part of your long-term lifestyle.

So if you're considering a move, or hear that any family, friends, neighbors or colleagues are, please feel free to contact us.

YouTube - Real estate search on Google Maps

2009-11-02T09:59:00.001-08:00

Real estate search on Google Maps

via youtube.com

You can search the whole Conejo Valley on c21adobe.com

Posted via web from adoberealty's posterous

Things go better with persistent branding

2009-10-27T12:20:00.001-07:00

Previous article

Next article

« And the winner is…

An interview with Marcus Kraft, graphic designer »

I saw this image a few days ago and like most designers I found it interesting. Even though the image here cheats a little (Coca-Cola logo looked different in early days), it shows in a glimpse how persistent branding gives a more stable image to the company.

It also shows two mistakes you often see in branding:

Copying the industry leader, or being obviously inspired by him, which is pretty much the same…
In its early days, Pepsi seemed to be very eager to give its product the same kind of branding as Coke, not sure it’s the best way to differentiate yourself from the industry leader.

Using a time-sensitive item in your logo
In 1950, Pepsi used a bottle capsule that has been abandonned afterwords. This is quite risky in terms of branding, since obsolete objects will force you to do major redesign to get rid of it.

via designer-daily.com

This is a great article for all of Century 21!!!

Posted via web from adoberealty's posterous

Feared flood of foreclosures in California may be averted -

2009-10-26T16:56:00.001-07:00

Feared flood of foreclosures in California may be averted

Lenders are working with struggling borrowers to keep them in their homes in an effort to keep a glut of foreclosed properties from further depressing the housing market.

Bidder Elvis Yu, right, copies down a list of available properties at an auction of foreclosed houses at the Los Angeles County Superior Court in Norwalk. (Allen J. Schaben / Los Angeles Times / October 20, 2009)

Related

Graphic: Mixed news on defaults and foreclosures

Video: Peter Hong on the foreclosure wave

By Peter Y. Hong
October 21, 2009

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Signs are emerging that a much-feared escalation of California home foreclosures may not happen, as banks respond to government pressure and scale back their repossessions of troubled properties.
Statewide, the number of homes taken back by lenders dropped sharply in the three months ended Sept. 30, falling 37% over the same period a year earlier, when foreclosures were at an all-time high.
If the trend continues, it will give momentum to the fledgling recovery in the housing market. Although home prices appear to have bottomed out in much of the state, industry analysts have cautioned that a glut of foreclosed properties coming on the market could send values plunging again.
"I certainly don't think there's going to be a deluge, or second wave of foreclosures," said UC Berkeley economist Kenneth Rosen, who believes federal officials will do whatever it takes to see the backlog of foreclosures clear gradually. "There's now an appetite to make sure we get this right."
Hundreds of thousands of Californians remain at risk of foreclosure because they can't make the payments on their homes. Yet lenders are now more willing to give borrowers time to catch up with their payments, partly out of concern that more foreclosures will further depress the housing market -- and the value of their inventory.
"It's not out of the goodness of their hearts," John Walsh, president of MDA DataQuick, which provides real estate research, said of lenders' reluctance to foreclose. "It's because they've concluded that flooding the market with cheap foreclosures in this economic environment may not be in their best financial interest."
Bank of America Corp., one of the nation's biggest lenders, said the slowdown in foreclosures could be attributed to efforts to "exhaust every possible option" to keep borrowers in their homes.
"We do not hold foreclosed properties off the market," the bank said in a statement. "We have an obligation . . . to prepare foreclosed properties for market and sell them as efficiently as possible."
Others believe that big lenders and government officials are operating under a tacit agreement: Keep a lid on foreclosures.
"I don't think people are saying it to each other, but they're seeing it's in nobody's interest to have mass foreclosures," said Richard Green, director of USC's Lusk Center for Real Estate.
Banks pushed to the brink of collapse in 2007-08 by the explosion in loan defaults have been propped up by the government's $700-billion Troubled Asset Relief Program. In turn, the government has put pressure on lenders to find ways to keep struggling borrowers in their homes -- or face more aggressive action.
One possible club would be a law to allow borrowers to have loans adjusted or forgiven in Bankruptcy Court, a process known as "cramdowns."
"If there's so much as bad news on the foreclosure front, members of Congress will again start talking about bankruptcy cramdowns," said Sean O'Toole, chief executive of ForeclosureRadar, a firm that sells loan default data. "We're probably pretty close to the level of foreclosures we're likely to see going forward."
According to information released by MDA DataQuick on Tuesday, 50,013 homes were foreclosed upon in the three months ended Sept. 30, down from 79,511 for the same period in 2008.
Default notices -- the first step toward foreclosure -- jumped 19% to 111,689. But the fact that foreclosures are not rising at the same pace as defaults is evidence that banks are being more lenient.
What's more, default notices for the most recent quarter declined 10.3% from the previous three months, another sign that the tide of foreclosures is ebbing.
California has an estimated inventory of 90,000 foreclosed properties, according to ForeclosureRadar, along with more than 140,000 other properties scheduled to be auctioned.
With thousands more properties still slipping into default, it could take years to clear the backlog of foreclosures, but exactly how long will depend on how aggressive banks are at pushing homes into foreclosure and on the strength of the housing market.
Because relatively few homes in default are being repossessed, however, foreclosed homes have been selling at a reasonably quick pace. It typically takes banks seven weeks to sell a repossessed house, said O'Toole of ForeclosureRadar, but at the end of September lenders had a foreclosure inventory equivalent to a roughly five-week supply of homes, he said.
In the last three months, about 125,000 homes were sold in California. About 40% of those were foreclosures, down from nearly 60% in early 2008.
The slowdown in foreclosures can be seen each weekday morning on the steps of the Los Angeles County Superior Court in Norwalk, where several companies put homes up for auction in the final step of the foreclosure process.
On a typical day, auctioneer Brenda Mitchell spends about an hour talking to herself. The law requires her to read the addresses of homes whose auctions that day have been postponed by lenders, often at the last minute.
One morning this week, Mitchell read the cancellation list aloud from the screen of a laptop computer hanging by a strap around her neck. Those who came to bid on houses ignored her as they waited for the auction to begin; of the 800 homes scheduled for sale, 600 were canceled.
The Congressional Oversight Panel, created last year to monitor taxpayer bailout funds, has urged the administration to consider additional anti-foreclosure programs. The report criticized current loan modification efforts, which typically lower monthly mortgage payments, because such plans don't cut the total loan amount. That leaves too many homeowners "upside down," or owing more on their mortgages than their homes are worth.
Data from First American CoreLogic show that about 35% of Los Angeles area home mortgages are upside down.
Another proposal being considered by the Obama administration would encourage banks to sell distressed properties to investors who would agree to rent the home to the previous owner. Such an arrangement could save lenders the expense of foreclosing a house. Because rents today are relatively low, a homeowner probably could manage the rent payment.
Joseph Lenihan, an investor from Palos Verdes Estates, rents two foreclosed homes to their previous owners. Lenihan bought one of the homes this year for $160,000 and rents it to the former owner for $1,500 a month. The rent is more than Lenihan's mortgage and less than half the previous mortgage payment on the home, which was bought for $450,000 in 2005.
Lenihan said he was ready to buy more such homes to rent to current occupants if only the homes would be put on the market rather than stuck for months in foreclosure limbo.
"A whole lot more of that can be done if banks release more" homes, he said.
peter.hong@latimes.com

Copyright © 2009, The Los Angeles Times

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October 20, 2009: Update on Tax Credit and Health Reform

2009-10-20T16:09:00.001-07:00

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Easter Seals Bowl-A Thon!!

2009-10-16T10:33:00.000-07:00

Your contribution makes it possible for Easter Seals to offer services that help children and adults with disabilities achieve their goals and live more independent, satisfying lives.

On 10/24/2009 Charity-minded bowlers can spend a fun-filled afternoon (11AM- 1PM) raising money to support local Easter Seals Services at a tournament hosted by Century 21 Adobe Realty.

Our office goal is to collect at least $5000 dollars for Easter Seals. We are now collecting donations! Our player goal is to collect a minimum sponsorship of $100 dollars or more per player but any donations will be accepted.

Email: Hector@Century21.com or Call 818-338-1117 for more information.

Increase Traffic to Your Home For Sale: Ask a REALTOR® | REALTOR.com® Blogs

2009-10-15T16:11:00.001-07:00

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How to Take Your Social Networking to the next level - Business Networking - Biznik

2009-10-15T12:35:00.001-07:00

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Buying Your First Home In 8 Steps (PDF)!

2009-10-13T11:49:00.001-07:00

If you’re renting and have a stable job with some savings, and a credit score in the high 600 range, you can likely qualify for FHA or conventional financing at historically low rates!

via www2.topproducerwebsite.com

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Century 21 Mortgage

2009-10-13T09:34:00.000-07:00

A recent Wall Street Journal article about the first-time homebuyer tax credit cautions buyers under contract to wait until after closing before purchasing appliances, furniture or similar items on credit.¹The article notes that some mortgage lenders are running credit reports on closing day, and even an additional credit inquiry (let alone a purchase) may raise a red flag that could require additional documentation and potentially delay closing.

At Century 21 Mortgage^®, we know how important it is to make the mortgage process easy for you and your customers, and to close on time. In keeping with that commitment, here are some insights you can share with your buyers regarding how lenders view credit to ensure a smoother mortgage experience.

Lenders need to know: can your customer afford the payment? Before offering a loan, the lender examines debt-to-income (DTI) ratios. If a buyer under contract takes on additional debt, then that could change the ratio—potentially making the mortgage unaffordable. That’s a situation that both lenders and buyers want to avoid.

Lenders make a loan offer based on 3 to 4 months banking history. By looking at your customer’s bank statements over several months, a lender has a pretty good idea where your customer’s money comes from and where it goes. An unusually large withdrawal or deposit before closing may require further documentation, so the lender knows the customer isn’t accumulating additional debt.

Lenders want to know the customer’s track record at paying their debts. That’s where the credit rating comes in. If a new credit report is pulled before closing, it suggests that the consumer may be looking to acquire more debt—and this could jeopardize the affordability of the mortgage.

In summary: For buyers under contract, credit purchases and credit inquiries can raise red flags, prompting a lender to ask for additional documentation. A buyer’s best bet is to work with a lender who will take the time to offer professional guidance and explain up front exactly what they need to do to close on time.

Century 21 Mortgage is a lender that you and your customers can trust to do just that. Your local Mortgage Advisor is available to provide additional insight into the mortgage process—and to help your eligible buyers take advantage of the first-time homebuyer tax credit. Contact your local Mortgage Advisor today, or call 877-C21-MORTGAGE (877.221.6678).

1. Wotapka, Dawn. “Want the Home Buyer Tax Credit? Don’t Shop for Furniture,” Wall Street Journal, September 21, 2009.

CENTURY 21 Real Estate Honored for outstanding achievement in search engine marketing and innotative technology.

2009-10-06T09:19:00.000-07:00

CENTURY 21 Real Estate Honored for outstanding achievement in search engine marketing and innotative technology.

CENTURY 21 News Release Oct. 5, 2009

PARSIPPANY, N.J. (Oct. 5, 2009) – Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, is proud to announce its Web site, century21.com, was honored with an Online Advertising Creativity Award from the OMMA Awards, and a WebAward in real estate excellence from the Web Marketing Association.

“These awards underscore the effectiveness of our interactive marketing effort and our commitment to providing an enhanced online experience for our consumer,” said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. “Our digital strategy continues to drive results and deliver value to CENTURY 21® System members. Since last year, we have driven 65 percent more leads to our franchisees, while decreasing our cost per lead by 50 percent.”

The OMMA Award, which reviews submissions across all industries, honored Century 21 Real Estate for its search engine marketing work with MediaCom Search, a division of GroupM Search. Century 21 Real Estate was honored for having the best search marketing for paid search. CENTURY 21 Interactive Marketing optimized its paid search functionality through a sophisticated consumer segmentation strategy designed to better connect with consumers by honing in on where they are in the purchase cycle. CENTURY 21 and MediaCom Search also received a Stevie Award this for this same campaign in July.

CENTURY 21 Real Estate’s receipt of a 2009 WebAward recognizes innovative technology offerings and an enhanced customer experience via century21.com. Since its re-launch last year, the site has been updated with more innovative tools to further demonstrate the CENTURY 21 System’s leadership in the online space, including Talks, an online consumer forum, and Open House Planner, an easy to use online tool that enables you to personalize, simplify, and organize your open house plan. This marks the second consecutive year that century21.com received an award from the Web Marketing Association.

About Century 21 Real Estate LLC:

Century 21 Real Estate LLC (century21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 7,700 independently owned and operated franchised broker offices in 66 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

©2009 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

Real Estate Will Lead the Economic Recovery. Are You Prepared to Do Your Part?

2009-09-18T09:42:00.000-07:00

In looking to the future, it is important that we learn lessons from the past. As we all know, in certain U.S. markets homes began to be viewed strictly as an investment to be bought and sold for profit. Housing is not meant to be a short term investment, but rather a place of shelter where families are raised and precious memories are made. I feel confident that consumers have now a much more realistic and what I would consider much healthier view of what buying a home means.

So, how and when will we return to a normalized market? I get asked this question a lot, and while I cannot predict the future, I tell our brokers and agents that it is important to be aware of the big picture, but focus on the things you can control. The things you can control are you and the number of contacts you make every day, how effectively you manage your contacts and the added value you bring to every transaction. In addition, education and training are critical for long-term success in this business. It’s what separates a good agent from a great agent.

At Century 21®, we encourage our brokers and agents to educate the consumer on what buying a home means. Just because you can afford to buy something, doesn’t always mean you should. I believe we have all learned that if it is too good to be true, it probably is. In my travels and in every interview, I tell consumers to seek out a professional Realtor, someone who truly understands the market and the process. Ask a lot of questions. In many cases, potential home buyers may discover that they could pay a little more for a mortgage than they are paying in rent.

Professional Realtors represent a power economic engine and the housing industry is a key building block of the overall economy. According to NAR, each home sold at the median price has an economic impact of approximately $63,000 on the local community.

Through our parent company, Realogy, we have been strongly supportive of expanding the current First Time Home Buyer’s $8,000 tax credit to a $15,000 tax credit that is available to all homebuyers- anyone who purchases a home as their primary residence with no income requirements. If Congress is serious about getting this economy moving, it begins with housing.

However, as entrepreneurs, I think we must shoulder some responsibility to take the initiative to sharpen our skills, get back to basics and rely on our own talents and abilities to fuel the recovery in housing and to spark the greater economy.

Tom Kunz is President and CEO, Century 21 Real Estate.

The CENTURY 21® Brand Value Proposition

2009-09-14T14:40:00.000-07:00

The CENTURY 21 iPhone Application

2009-08-31T12:40:00.000-07:00

The CENTURY 21 iPhone Application Coming October 2009!

We are pleased to announce that we are launching a branded iPhone application for real estate consumers in October, 2009!

Century 21 This iPhone app will be a highly functional tool that is Gold Standard, bringing CENTURY 21 innovation to life. It will deliver local listings and community information through GPS. With the touch of an iPhone button, you will be able to review all the listings and open houses in any neighborhood. Buyers researching local neighborhoods or pondering a cross-country move can enter any location nationwide and view neighborhood information, property values and school ratings.

With this new app, you can use the built-in camera to take photos of properties. You can also add personal notes and attach them to the saved listing. Most importantly, you can easily find a local CENTURY 21 Office, and easily call the office to start a dialogue.

The CENTURY 21 iPhone application is well positioned to be the most dynamic real estate iPhone app available!

CENTURY 21: The Gold Standard.

Using Social Media To Find A Home

2009-08-14T16:29:00.000-07:00

Using Social Media to Buy or Sell Real Estate

The first thing that comes to mind regarding social media is friends, connecting with friends. You can ping a message to everybody. Telling your friends via Twitter, Facebook, LinkedIn or any other social networking site that you’re looking to buy a house or sell your house or get into investing.

When you get to the core of social media it’s just a way of communication. You can use that form of communication to connect with people and send a message.
You might have friends that are realtors who would love the opportunity to help you. You may have friends of friends who are realtors. I’m sure someone you know understands real estate. They could be Investors, mortgage brokers or maybe even a construction person. The point is, using your net work of friends, family and business associates in your quest to find the perfect home.

If you live under a rock and are not participating in social media, you can reach out to people in traditional ways, like calls, visits, mail, and email.

So, what do you think would be the best way to use social media to buy or sell a house?

Getting Your California Real Estate License On The Cheap

2009-08-13T09:56:00.000-07:00

Getting your California Real Estate license on the cheap.

Since April of the year 2000 we have consistently taught the real estate principles course for the State of California. Averaging 18 students per month some times 30 students per session comes to about 300 students per year.

In order for you to take the State exam you have to take, Real Estate Principles, Practice and one other elective is required as well (I recommend Appraisal). Once you complete these requirements you then are eligible to take the State Exam, which has always been in a physical location Sacramento, Fresno, Los Angeles, Oakland, or San Diego.

The Department of Real Estate has just made an announcement that they will be updating the process. It's gonna be a lot more automated, computerized and electronic read more about it here.

If you want to get in to Real Estate and don't know how to go about, it you can do the schooling in traditional ways (old ways) or online. Traditional ways work for some, but if you want to save time and money you can take the preliminary courses online through our school or any others.

I did my schooling in the traditional ways first, but I did not get the results I wanted until I did the classes online. Studying on my own time versus being stuck in a class room for me was a big advantage. Spending roughly 2000 dollars for the (two) weekend crash courses and private tutoring with one of the best real estate teachers in all of Southern California Jay Marshall (who has been teaching classes for over 30 years). He was helpful to me and thousand of others. The reason I bring Jay up is because I learned valuable studying techniques from him and I transfer that to my students at a fraction of the cost. The essence of what Jay teaches is to study the questions that resemble the State Exams and to answer them correctly.

So hope this helps and if you have any questions. You're always welcome to contact me at (805) 624-4739 or you can email me Hector@Century21.com.

Using Real Estate To Leverage Your Lifestyle

2009-08-12T09:25:00.000-07:00

Real Estate Leverage is simply the used of borrowed money used in purchasing real estate. Equity is the amount of money that the real estate is worth above the amount of money owed. For example, let’s say that you have $100,000 available to invest in real estate and the average price of a home in your area is also $100,000 and the average rent for that home is $1,000 per month just to keep the numbers simple.

You could purchase one home for $100,000 cash and then rent it out for $1,000. This would give you a return on investment of 1 percent per month 1,000 / 100,000 = .01) or 12 percent a year. The average real estate appreciation since 1968 has been 6.34 percent per year. Some years it is less and some years it is more, but for this demonstration we will use 6 percent to keep it simple. Add 12 percent and 6 percent and you will have an 18 percent Return On Investment (ROI) for your $100,000. Not a bad return and much better than you would get at a bank or deposited in a CD.

Now let’s add leverage into the equation. If you purchase the same home with only 10 percent down ($10,000) with an interest rate of 6 percent then your Return on Investment would look like this. $1,000 rental income minus $450 interest divided by $10,000 down payment for a return on investment of 4.5 percent per month or 54 percent per year plus 6 percent in appreciation is equal to 60 percent ROI per year. Remember you only used $10,000 of your own money and you leveraged $90,000 and your profit per year would be $6,000.

Since you still have $90,000 in case available you could purchase 9 more homes. Then you would still have a Return On Investment of 60 percent but your profit per year would be $60,000 instead on $6,000 and you would also have leveraged $900,000.

I have not discussed taxes, maintenance, insurance or any other expenses associated with owning real estate. The expenses would be proportional for each home that you owned whether it is one home or ten homes.

The amount of money that you get from your real estate investments is always offset by the amount of debt you have; rent checks from tenants need to go toward mortgage payments and other debt. With real estate leverage it's important to make sure that the income generated from real estate is enough to cover the negative cash flow of the real estate debts during the bad times. Renters can and will damage properties, vacancies will happen from time to time.

If you finance with a variable interest rate mortgage or if the tax appraiser raises the value of several of your homes, you could be in a negative cash flow within just a couple of months with no way out.

Investing in real estate without significant cash reserves is, shall we say, not recommended. An investor without reserves might as well send an engraved invitation for disaster. Investing in real estate is a daunting task. There are hundreds of elements which must come together in harmony for a transaction to close.

Using real estate leverage is a great way to increase your own personal wealth and to build a large and healthy portfolio if it is done wisely. The more real estate leverage you have the more property you can acquire by using this debt or leverage.

It's not difficult to understand the concept of real estate leverage and if used properly can not only make for sound investments but can also make for a healthy financial portfolio.

Our Friends At Zillow

2009-08-07T16:52:00.000-07:00

After attending RE (Real Estate) Barcamp in San Francisco I ended up makeing a few new friends:

Sara Bonert, Hector G. Diaz (me) Drew Meyers and Ajay Melita

Check out this video about how to use Zillow:

Below is supposed to be a picture with David Gibbons but the person who took the photo pressed record instead:

Simple precautions for the cautious agent

2009-08-05T10:21:00.000-07:00

Real estate isn't exactly as entertainingly hazardous a profession like ice road trucking, but it does have its share of incidents like every other seemingly mundane job. This tragic article shows that even in our day in age, incidents happen that bely the apparently riskless nature of our work. Let's face it, active realtors will probably meet with more strangers in unsecure locations than an undercover cop. At Century 21 Adobe, we always keep a priority on our agents' safety so we've discussed the dangers and necessary precautions in our office meeting, but we can't limit our concern to just our employees. Here are some simple precautions you can take to ensure that your real estate success isn't hindered by any unfortunate occurences.

1) Communication: Keep your cell phone on you and adequately charged at all times. Make sure you check in with your office prior to an open house and that someone or several someones know where you're supposed to be. Tell neighbors in the area of your open house so they may also be a passive lookout for your safety. Smart realtors will also take this as an opportunity to market themselves to new prospects.

2) Reconnaissance: Before letting strangers enter a home, go in first yourself to make sure all windows and doors are properly closed and, especially in vacant houses, it hasn't been taken up by squatters, as a surprising number of agents in our office have complained about. If these pests looking for a free roof are present, do not attempt to reason with or remove them yourself, but rather call the local authorities. Like the bear in its den, squatters can be rather vicious if they are approached in their makeshift habitat, especially if startled from sleep.

3) Secure the Area: Make sure to call the current owners to prepare for the visit by hiding away all cash, valuables, weapons, and prescription drugs. One of our agents has an experience of over $25,000 worth of diamond jewelry being stolen from an open house while it was vulnerably lying out on a counter. Also make sure to close and lock all windows and doors at the conclusion of the open house.

4) Personal Precautions: Taking a hint from Jason Bourne, allow clients to walk in front of you at all times and never leave yourself cornered in a room without an escape route. If two groups arrive at the same time, make one wait outside while you show around the other. Having people wandering around is when mischief is most likely to happen. If you feel the necessity, carry pepper spray on your person as an additional defense.

With these simple steps, you can ensure your personal safety, leaving you to focus on your sellilng success.

Our website

Our belief in the future

2009-08-03T12:34:00.000-07:00

As we've declared many times before, Century 21 Adobe Realty is committed to staying ahead of the curve when it comes to the changing face of business. Business practices are changing fast and realtors will need to keep up constantly to succeed in a transforming industry.

That is why Realtors at Century 21 Adobe receive the benefit of a full-time technology consultant in our office, who can keep you on top of new strategies that have been very profitable for realtors in this market such as online listing syndication, blogging, and social web networking. Few other companies will show the same dedication towards its employees success in technology.

Agoura Hills won't be tread on

2009-07-31T10:10:00.000-07:00

Here at Century 21 Adobe, we take pride in our community and now we especially appreciate and empathize with small-town Agoura Hills' latest move to rally its outrage against the state of California in a lawsuit (Ventura County Star). It will join a protesting coalition of over 180 other cities in California who won't stand for local funds being siphoned upwards as a quick and sloppy fix by bureaucrats in Sacramento.

The state's budget deficit is predicted to be $15 billion this year (East Bay Express). Our company wholeheartedly supports its community in its fight against the Man, or more specifically, this man...

Office meeting brings good news to both realtors and prospective customers

2009-07-29T10:50:00.000-07:00

Our weekly office meeting brought some more good tidings to a time when agents and homeowners have long grown accustomed to holding market reports in one hand and either a stress ball or a strong drink in the other.

California, who, along with Florida were the first to plunge down the drop, were also the first to come back, with home sales increased over 20% statewide and 14.8% in Ventura County in June. Aided by federal tax credits and the Obama plan, real estate's recovery exceeded economists' expectations in the most sudden increase in sales since December 2000, the start of the doomed bubble's inflation. Inventory falls as home buyers and all other sectors of the economy regain their confidence, making right now the best time to buy. Century 21 Adobe owner Michael Schaller comments, "Real estate led us into this mess and it's leading us out."

Visit our website to learn more about capitalizing on the rising market.

Renting: the back door to a dream home

2009-07-28T10:34:00.000-07:00

Even with home prices at all-time lows, home renting remains for many families an easy solution to live beyond their otherwise means. However, home renting should not bear the stigma of being for those too poor to afford ownership. In fact, there are many factors that can affect the choice and make it simply a smarter financial choice to rent rather than buy a home.

Many rent vs. buy calculators floating around can help in this decision such as this particularly comprehensive and simple one: http://www.nytimes.com/2007/04/10/business/2007_BUYRENT_GRAPHIC.html.

Renting is the significant other side of the real estate coin that's all too often ignored. Visit our website at http://www.century21adobe.com/AdobeRentals to browse our complete and informative list of our rentals. Even if you don't find what you're looking for with our company, check out our links to other rentals in your area.

Real estate's impending crisis

2009-07-24T10:55:00.000-07:00

It'd be rather more than cliche to state that times and practices are changing rapidly in our modern era. Computers grow exponentially more powerful and impossibly small, iPods grow unbelievably even more sleek and elegant, and technology has shrunk the world to the point where it becomes more efficient to process fast food orders in call centers hundreds of miles away (http://www.nytimes.com/2006/04/11/technology/11fast.html) and soon, in India.

All the hubbub, hullaballoo, and hooplah will certainly overwhelm and confuse most of the world's population but luckily, Jeff Jarvis' book What Would Google Do? provides an informative and succinct manual to the new age and more importanly, what you can do for yourself or your company. While it contains a hearty pat on the back for internet companies springing up to take advantage of the new digital age, many industry's will find its writing more like the book of Revelations, as it proclaims ominous doom for the middleman, including newspapers, car dealers, and most relevantly, real estate agents.

The new era of openness, Jarvis declares, will sweep aside all old businesses based on controlling a product or service. For real estate, that is the MLS monopoly we hold exclusive access to. In time though, he predicts that will open up a crack in our last line of defense to all open and free sharing of property transactions, advertising, and information on the new internet's boundless networks.

In the worst-case scenario for our industry, MLS would be freed up or obsolete in the light of new and more open databases and buyers and sellers would all directly connect through the internet without the service of agents. That vision is incredibly grim and slightly realistic but rather akin to a future in which we have moved completely beyond fossil fuels: technologically possible, but extraordinarily difficult due to established practices and societal inertia.

In the meantime, what can real estate agents do to ensure they remain unique and unreplaceable by a cold, inhuman database or online service? Agents must remember that in the new age, the days of owning a product or monopolizing a service like MLS are numbered and to not rely on customers coming to them for a commodity, but for a complete helpful, enjoyable, and efficient service. Even if buyers and sellers could snap and find their perfect match immediately, there remains a massive labyrinth of financial and legal barriers to cross. That's where experts with years of training and experience in the industry can best offer their services, guiding customers honestly and proactively through all the headaches of title, escrow, disclosure, and such, rather than just unloading a home and moving on.

In the new age, "stuff, things, atoms" as Jarvis derogatorily calls it, will become much less valuable and more of a hassle while information will be the new standard of value. If agents can remain masters of information and not just stuff, they will weather this new paradigm shift like many before.

Our company website

Adding a personal touch to real estate

2009-07-23T12:09:00.001-07:00

Century 21 Adobe has always remained dedicated to an enjoyable, friendly, and personal experience for our customers. That being said, you entrust a lot of information and responsibility to the man or woman buying or selling your house. Wouldn't you want to get to know your potential agent a little more personally before they help you with life's biggest financial and personal decision?

We've added a new feature to our website, where you can view video profiles of some of our agents (more to come). Just follow this link to our agents page and hover over the menu for a list of video pages to pop up. Alphabetically organized, they'll let you better pick the agent that fits your needs and is right for you.

Our office agents represent a select group of community members from our very own Ventura County. They all live, work, and play in the areas they serve and are committed to giving you the best selection and service out of their extensive training and local knowledge of the area.

The new cardinal sin

2009-07-22T15:25:00.000-07:00

John Steinbeck's shockingly realistic social commentary, The Grapes of Wrath, set during the Great Depression, rails against its villains of sloth and greed which threw millions of honest, industrious Americans out of work, into poverty and into bread lines. Now, exactly 70 years after its publication, it might perhaps ring its poignant bell loudest in this recession.

One of the most tragic scenes in the book full of gloomy depravity is when crowds of hungry families gather around a river as greedy, capitalistic farmers discard their orange crop, soaked in gasoline, to re-inflate prices. As a nation starves, they let such precious resources slip through their grasp, declaring the message of the scene: in times of hardship, waste becomes a cardinal sin.

So to explain why that's relevant: we at Century 21, as the nation's largest relocation company, enjoy a lot of corporate support that we seem to take for granted. Our industry rejoiced in a boom where "volume can cure a multitude of sins" (Michael Schaller) but as of these hard times, a new vigilance must be resumed.

In addition to the delicious apples that always seem to be floating around our office, our 21online service offers many useful tools that a majority of our agents seem to not be taking advantage of.

Contact Management: the site offers a customizable organizer for all your contacts, clients and others (like Outlook, but much more comprehensive). You can input thousands of clients and set up, within minutes, a system to automatically send birthday, Christmas, and anniversary greetings, or little flags to remind you to make a quick call to keep in touch. As callous as it may seem, it cuts down maintaining personal relationships with your clients to a science.

Why that's useful? National statistics show that after finishing a transaction, 70% of buyers would probably or definitely use their real estate agent again. Sounds great, but few of them actually do. The only thing that can happen is they lose touch and by the time they want to buy or sell again (an average of four years), the agent that provided them such excellent service is now long gone into the abyss of memory. With 21online's contact management system, you easily stay in contact with satisfied clients so that they return again and again and even have the presence of mind to recommend you to others. As Century 21 Adobe owner, Michael Schaller puts it, "Most agents stay in their first year of business every year." With the right tools, you don't have to.

Customizable presentations: Everyone knows how hard it can be sometimes to win over a client. Century21's corporate support artillery releases dozens of customizable presentations (PowerPoint or paper) that can boast everything about you from your reliability and experience, your entrenchment in our national network of over 140,000 professionals, to the numerous pitfalls of selling home yourself (misguided For Sale ByOwner's). All the tools and presentations anyone would ever need to win over a client are accessible on 21online with the click of a mouse.

So as real estate as an industry recovers, many more opportunities will become available to those who care to optimize their available resources and stop soaking their oranges in gasoline.

Attention to details helps homeowners sell fast in a buyer's market

2009-07-21T12:47:00.000-07:00

Your boss has just given you the career opportunity of a lifetime, but the job is in another state. Soon you discover that moving your family to another city may be one of life's hardest tasks. The thought of leaving behind old friends and schools for a strange town can be frightening. The biggest challenge of all, however, it to preserve the equity in your housing investment so you will be able to purchase a similar home in the new location. Not to worry. Even in these uncertain times homeowners can sell at very satisfactory prices in a reasonable period of time. The secret? Pay attention to details, utilize marketing savvy, and price the home to sell quickly. The following tips can help you get that "sold" sign up fast.

SELECT A SAVVY REAL ESTATE AGENT, one with a successful track record in your neighborhood, backed by resources that extend into outside housing markets. Make sure the agent prepares an effective listing of your property, one that outlines all the features that make your home unique. Also, it's smart to prepare a separate fact sheet that can be distributed freely to all interested buyers. In soft time, offering the agent a bonus if the house sells within 60 days can work to the homeowner's advantage.

OFFER THE RIGHT PRICE. Start with a price that is reasonable for your neighborhood and the size of your home. Comparing the price of your home with similar nearby listings is an easy way to be sure you are offering the right price. Comparing the opinions of two independent appraisers will also help you avoid over-pricing.

PAY PART OF THE CLOSING COSTS, usually 3 to 5 percent of the loan amount. This will attract those first-time buyers who are short on cash for down-payment and closing costs. Offering to turn over personal property such as washing machines and dryers, refrigerators, and flower boxes can also attract buyers looking for the best deal.

ACCEPT CONTINGENCY AGREEMENTS. Make your sale contingent upon the sale of the buyer's home. This takes away buyers' fears of juggling two properties and mortgages at the same time.

TAKE ADVANTAGE OF THE CORPORATE RELOCATION TRADE. Be sure that your broker is connected to a relocation network, one capable of bringing in buyers from distant places. And, of course, try to get your employer to provide you with relocation assistance, too.

MAKE YOUR HOME STAND OUT. Fresh paint and flowers can go a long way in impressing buyers. Tend to such details as mowing the lawn, fixing stubborn door knobs and sliding doors, and straightening up the basement. Remember, your home's appearance on the day it's shown can make or break a sale. The bottom line is that sellers should take the time to make their home as attractive as possible. Compiling helpful tips for the buyer about school districts, utility bills, and directions to the nearest shopping mall can go a long way in selling your house quickly.

With a little work and an active real estate agent, chances are good that your house will sell fast in today's buyer's market.

Our flagship listing

2009-07-17T13:06:00.000-07:00

Every real estate company and their listings display has that coveted spot atop all the small-time houses and condos for their most expensive listing, the stereotypically spacious, picturesque and beautiful house that always grabs a reader's attention first. It is like Cal Poly, SLO: the outlier of excellence that we flaunt out of the group to proclaim, "Everything else is just as good too!"

So anyways, for Century 21 Adobe, our current champion is 1835 Pandora Avenue in Los Angeles (90025), our only listing now for over $1 million. This magnificent listing is located in the heart of Westwood, home of the UCLA Bruins and neighboring Beverly Hills and Bel Air, placinng it firmly withing Los Angeles' rich culture sphere.

As for the house itself, it s a rare spacious condo near Beverly Glen and Santa Monica Blvds with 3540 square feet, including 3 bedrooms all with ensuite bathrooms, plus a half bath downstairs. It is the essence of luxury and elegance with custom painted, custom moldings, 20ft ceiling in living room, 2 fireplaces, and hardwood floors throughout.

This magnificent location also happens to be hosting an open house by Pat and Chuck, the "SoCal Gold Team", tomorrow at 1 PM. Check out the persuasive pictures:

The death of commision sales?

2009-07-16T11:49:00.000-07:00

An interesting new innovation to the real estate industry seems to have gained in popularity recently, and that is flat fee real estate. We are all familiar and completely accustomed to the current modus operandi of agents and that is to take a commission, typically 3% of the property value going to the realtor from both sides of the transaction. It's the old standard model and has worked brilliantly since Moses led the Israelites away from their depreciated foreclosed homes in Egypt to the promised land of new swanky beachfront property along the Dead Sea.

Still, just google flat rate real estate and you'll find many agents like this guy touting his daring to break from tradition. He and his fellow rebels are part of a new process that is definitely significant now, but the question remains: will it spread?

Charging a flat fee for real estate certainly makes some sense. It's like an analogy I heard about Coinstar machines, which charge 8.9% of all the money they turn into cash. Say you have 100 dollars worth of pennies and 100 dollars worth of quarters. You put them both in and get $91.50 from each bag. However, the bag of quarters contained twenty-five times less coins and thus was 25 times easier to count, so how come it was charged the same high rate?

In real estate, is it really twice as much work for an agent to sell a million dollar house than a half million dollar house? It's essentially the same service in each case, though maybe a little more walking to do during the tours.

Still, such a huge deviation from a tried-and-true practice that has been in use forever isn't likely to happen any time soon because people like the Palos Verdes agent (http://www.mygrpr.com/grclips/parsed/CA_e043_01072009_1_1.pdf) who made $183 million in sales last year, translating to an income of about $11 million by the standard 6% commission, would never stand for that . His deal is just too sweet right now.

So in the end, commission sales will probably remain on its throne right next to the qwerty keyboard, as systems that have spawned more efficient and logical replacements, but win out in the end out of familiarity and tradition.

Our website

Uncle Sam wants you...to buy a home

2009-07-14T12:47:00.000-07:00

Good news has been a long time coming for real estate owners, buyers, sellers, etc. but for a limited time, the federal government is announcing an $8,000 tax credit to first-time homebuyers. Those who qualify for this unmissable handout are first-time homebuyers or anyone who has not owned a principal residence in the last three years. Economists reckon that first-time homebuyers are the eager salmon who will swim against the downward current to lay the fertile eggs of a new economic start.

Anyways, don't miss out on this opportunity, which will end on November 30, 2009. If you really feel it's necessary to have the countdown to this date of impending doom stalking you over your shoulder, check out this website, with a live countdown: http://www.retradio.com/want8000.php.

The complete consumer experience

2009-07-13T12:02:00.000-07:00

I heard a bit of sound business advice this weekend. It was from a seminar at CalTech that emphasized creating a "complete experience" to complement a product. What that means is not just providing whatever product or service your company is known for, but all the supplements, helpful asides, and support that it entails. Many competitors can provide their product, but the complete experience is what will make one company stand out to customers.

A great example is a look at Apple. An emerging leader in technology and one that basically defines the cool gadgets these days, Apple made their explosive comeback from increasing obscurity and obsoletion with the help of one of their flagship products: the iPod. It swept the music and technology worlds by storm, with over 100 million units sold as of 2007. The cute pocket-size (and much less now) contender has also achieved the ultimate success in branding: synonymity with their product (think Kleenex, many people refer to tissues as "Kleenex's", regardless of their brand).

But many mp3 players of similar and comparable quality and style have cropped up, and the iPod itself did not immediately stand out in its early days. What really triggered the neon-green and pink explosion was the launch of iTunes. Apple took the next step in taking the complete process, from finding music to actually listening to it from your player, and making it unbeatably easy and convenient.

At Century 21 Adobe, we have always offered our outstanding services in not just the purchasing and selling of houses, but in the full scope, including help with loans, Escrow, mortgages, and all manner of miscellanea that laymen might struggle with. Our latest move is to offer the complete experience on our website, where we will now begin to update our listings map with not just our properties, but other important information crucial to selecting a home, including schools, commutes, shopping centers, and much more. At Century 21 Adobe, we are also always open to conversing with our customers so feel especially free to contact us by email for other information you would like to see on our map.

Our new interactive map feature

2009-07-10T12:04:00.000-07:00

Our website, dynamic as it is, is currently undergoing elaborate changes faster than Sarah Palin's wardrobe. In all seriousness, be sure to check out the newly featured real estate map, showing an interactive Google map of all our current listings. If nothing on that list satisfies your home cravings (doubtful), we have a link at the bottom for a complete map of all listings in the Conejo Valley area, and beyond if you care to scroll that far. Other new elements include a subscribe feature where you can stay updated with all real estate happenings, including new listings, and a Twitter feed along with our blog.

Our own recessionary crunching

2009-07-08T15:09:00.000-07:00

I was very pleased today to find this article (http://rismedia.com/2009-07-08/corporate-relocation-responds-to-the-economy/) because it basically explained our recent actions here at Century 21 Adobe.

With our old model, awkwardly straddled between two offices in Newbury Park and Agoura Hills, we were for several years barely breaking even. Despite our strong business and the productivity of our agents, we were tied down by a overhead of over $30,000 per month on our office in Newbury Park.

Perhaps that might fly in the boom times but with the recession, it became an unexcusable waste. In early June, we began the daunting task of closing our Newbury Park office and relocating our whole company to Agoura Hills. Now a whole month into our move, we have been fully functional for a while, having conquered the squashing the crawling logistical parasites, such as IP networks, box unloading, and agent commutes.

Now with our cash flow freed of its old tremendous burden and our full strength and productivity concentrated in one office, we are fully ready to attack the market anew.

Our promise to move forward

2009-07-07T11:37:00.000-07:00

Here at Century 21 Adobe, we pride ourselves on our ability to adapt to change. Far from being the extinct dinosaur of ages past, we are instead much more similar to the genetically super-bred dinosaurs from Jurassic Park: still living and thriving for one, and very astute and capable of learning to manipulate our environment, opening doorknobs, testing electric fences, etc.

So to explain that somewhat esoteric and obscure analogy, we are proud to say that we are actively pursuing our promise to move forward in this new business environment. We have all the time-tested reliability and standard of excellence of an old business with all the innovation and initiative of the new business.

Among all of our latest projects, we have spread our tentacles into much of the new media, with profiles and listings on trulia.com and zillow.com, as well as an account on Google Real Estate. The old mantra of real estate remains "location, location, location" so now, from our website, you can now see detailed maps of our community complete with the locations of our listings. Also be sure to check out our new search tools for rentals in Ventura and Los Angeles counties (currently under construction).

These are just the beginnings of our actions to reinvent how an old industry like real estate operates.

Our website: http://www.century21adobe.com

Edit: the new weapons of business

2009-07-06T11:19:00.000-07:00

I first want to say that I'm not contradicting my earlier post about the advantages of a brick-and-mortar foundation and all of the security and reliability it entails. What I mean to do is qualify what could be seen as a flippant disregard for the new modern business with an elaboration of the additional value of technology.

RIS Media, the "leader" of real estate information systems recently released an innovation guide demanding self-examination from any company wishing to not be scathingly labelled a "dinosaur" (http://rismedia.com/2009-07-05/become-the-real-estate-firm-of-the-future-today/) It touts the importance of new marketing on new medias: texting, blogging, and facebook, once the casual playtoys of savvy teenagers is now suddenly a very serious imperative for companies hoping to stay ahead of the curve, ride the wave of change, reconfigure their whole paradigm, etc.

The powers of this new media are undeniable. According to the statistics, reaching a market of 50 million people would take 38 years by radio, 13 years by television, four years on the Internet, and three on iPod-but only two years via Facebook. Popular real estate website Zillow.com reported over 67% year-over-year growth in the first half of 2009, showing just where our new generation of customers is shopping for houses. New weapons have just been thrown into the mix and those who don't exploit them in the never-ending business arms race will no doubt be destroyed.

There's no reason a well-founded brick-and-mortar establishment can't also maintain and thrive in the new web environment, which is what we at Century 21 Adobe have made a top priority. As it turns out, old seasoned veteran dogs can learn new tricks.

Special Guest Post From Conejo Joe of ConejoValleyGuide.com

2009-07-03T15:47:00.000-07:00

OK, I'm a famous AM radio celebrity now! I had all of about 5 minute on the show with Kelli McKay this morning...not a lot of time but it was a lot of fun. For anyone interested, I've embedded the podcast here: http://3.ly/4th

This link will work through the weekend, then I'll take it down. it will also be available on the KVTA website for 3 weeks at http://1400localsonly.podomatic.com/

Have a great 4th of July!

Conejo Joe
World Famous Radio Personality
and Founder of World Renowned Website,
www.ConejoValleyGuide.com
conejovalleyguide@gmail.com

Hip around Conejo Valley

2009-07-02T11:11:00.000-07:00

Our Conejo Valley community is one that frequently boasts its lively activities and the weekend of our nation's birthday is deinitely no exception. Local information and events ranging from fireworks and movies to concerts and cherry cola rib recipes can be found on the website of Conejo Valley's very own community spokesperson, Conejo Joe: http://www.conejovalleyguide.com/. Check regularly on his excellently informative and updated blog for local happenings all around our quaint community.

The light at the end of the long, dim real estate tunnel

2009-07-01T11:09:00.000-07:00

Since the 2006 sent the real estate industry as the lead car down this ludicrous roller coaster drop, pulling the rest of the market frantically behind it, realtors have been waiting, screaming, with their arms raised, for this ride to hit the bottom. Most predictions in the beginning of 2009 promised a pick-up in the second half.

Well, the second half is finally here and as promised, things are picking up. For the first time this month, the whole nation has seen in increase in the real estate market. Finally, both prices and sales are starting to rise back up. Furthermore, federal interest rates, drastically lowered to stimulate the economy, have not yet been raised, making this the perfect time to buy a house. Even as the national market recovers slowly, locally, Conejo Valley's real estate market has been on the rise with continual growth since February. With less job losses, less foreclosures and a nationwide, market-wide recovery, we can finally spring to life again, knowing the economy is finally sprung from its coma.

Why a Website and a Prayer Can't Compete With Brick and Mortar

2009-06-30T10:02:00.000-07:00

The internet is surely changing our world too fast for even our nimble Blackberry fingers to keep up. So many traditionally physical connections and transactions are now taking the virtual leap and as even real estate properties have started appearing on eBay, the online world is spreading its silicon tentacles into the real estate business.

This transition presents itself as VOW's (virtual office websites) have begun sprouting up to try to muscle their share of the real estate industry. Like virtual operations in other industries, they tout the nimbleness of their lack of a building anchoring them down and their flight by the seat of their pants.

An article about the debate between these two competing cultures supports this advantage with the conflict between two ice cream stores, one of the traditional kind and the other operating online. "Which would you rather have Brick and Mortar Business with $200,00 in start up cost's and $4,000 to $6,000 a month in Expenses and a 70 Hour Work Week or an Online Home Based Business with no start up cost's and $120 a Month in Expenses and a 10 Hour or less Work Week?" (http://ezinearticles.com/?Quick-Comparison-Conventional-Brick-and-Mortar-VS-an-Online-Business&id=62833)

While it makes a convincing case for ice cream, the real estate business is unfortunately much more complex. As the newcomer to the scene, VOW's unfortunately inevitably take the position of the scrappy underdog. Well-established companies, which all remain entrenched in brick and mortar, hold the upper hand in advertising, paying millions of dollars to sites like Google or Realtor.com to ensure that their listings are featured prominently. Also, VOW's, as small businesses, tend to offer the bare-bone services, merely unloading houses and snapping up the cash; hapless buyers and sellers are left to fend for themselves in the Gordian knot of Escrow, title, and legal proceedings.

The number one cause of lawsuit in California remains real estate non-disclosure, that is the failure of sellers to disclose all legally recognized conditions of a property. Most of these are obvious, earthquake zones, fires, etc., but there are over forty conditions, covering things as obscure as methamphetamine contamination, red frog habitats, and underground asbestos deposits. Traditional well-established businesses pore over these esoteric laws so their customers don't have to while most VOW's leave their customers out in the cold, naked, above an underground asbestos deposit.

While hype has no doubt created a buzz over new innovative online businesses, in the real estate industry the traditional strong foundations of brick and mortar still reign supreme.

Career Night For Great Opportunities in Real Estate

2009-06-29T12:51:00.000-07:00

At Century 21 Adobe Realty, remain dedicated to creating the best working environment possible for our employees, including meeting all professional needs with a productive and friendly workplace atmosphere, but also cutting through the fog of vague ambiguities that can engulf newcomers to an industry.

For that purpose, on Tuesday July 21, we will be holding a career night at our office: 5683 Kanan Road in Agoura Hills. Hapless ignorance will be cut down and eager minds enlightened to all the challenges, benefits, and opportunities of working in the real estate industry with presentations by Adobe Realty's founder Michael Schaller and our office manager Hector Diaz. The event will begin a 6:30 PM. All prospective employees are welcome.

Please contact us at (818) 338 - 1100 with any questions.

Why some of us are still in business!

2009-06-26T14:49:00.000-07:00

Years ago when I bought a Century 21 franchise they sent us off to school to learn how to run a business. One of the first concepts that all of us were taught is about having enough company dollars at the end of the month to keep the doors open. Now that is one heck of a concept! A quarter of a century later some folks still don’t get it.

The reason I bring this up is that another local discount broker just shut down. Also, two of the major headlines grabbing discount brokers have filed for bankruptcy in the last year, while another one has “changed their business model,” and others have faded away. It turns out that some business models for selling real estate only work when there is a huge volume of sales. As one of my former mentors said, “Volume cures a multitude of sins.”

There has also been an exodus of agents out of the business, kinda like rats leaving a sinking ship. Except that the ship is not sinking! We did have way too many new agents in the business who did not know how to do a market analysis on a home or qualify a buyer. Many of them started in the business during the overheated market and had no reserves or way to stick it out during a down market. Goodbye, please do not let the door hit you in the backside on the way out!

That leaves a lot of us who have been in a slower market before. This is not the same market that we have ever seen before due to the huge number of foreclosed and short sale properties on the market and a drop in values that is not expected to fully recover for several years.

This means that proper pricing, staging and marketing of homes is paramount again. In the overheated market of 2004-2006 most any idiot could put a property on the market and it would sell. Many of them did. That no longer works.

Good news, we have much better tools for exposing properties to buyers than we did the last time we were in a slower market during the 90’s. The internet explosion has created new opportunities for marketing homes. We now have web sites, blogs, virtual tours, automated searches and email capacity that we never had before. All of this allows us to do a better job marketing properties and keeping in touch with our clients. That is the goal, to be high tech so we can also be high touch.

All of the technology costs money as does all of the advertising we do. My Grandmother used to tell me “There is no such thing as a free lunch.” Turns out she was right! When there is several months’ worth of unsold inventory on the market in the valley it takes an average of three to four months to sell a well priced property with good marketing. With this many homes on the market, overpriced homes do not sell.

With a continuing shift in the market you will see more real estate agents and companies go out of the business. The ones who do survive will be the strong. Companies and agents who give good service and value to their clients will still be around when the dust settles. I plan to be around for a while longer.

Michael Schaller

Century 21 Adobe Realty

Century 21 Adobe Is Now Hiring

2009-06-25T10:13:00.000-07:00

The real estate industry's infamous slump has now passed over Southern California and the Conejo Valley area and we have reported consistent and consecutive growth since the beginning of 2009. Our office is now blessed with the problem of dealing with more business than our current very capable staff can handle.

We are looking for determined, serious, career-minded individuals, with high standards who are willing to be trained and work hard. New recruits will be overjoyed to join the proud ranks of over 140,000 professionals who take pride in what they do and specialize in providing a variety of superior real estate services to local communities around the world.

Century 21 Adobe has an established standard of excellence for training successful agents through its own real estate school which prepares you for not only a lucrative career in real estate but also an empowered and trained outlook in any area. Working in real estate allows you a level of independence and being your own boss that is very rare in today's ant colony corporations. You pick your own hours, work for your own unlimited income, and provide a valuable service to your community.

Prospective employees, please call or email Hector G Diaz at (805)624-4739 and at hector@century21.com. or take a look at our real estate school on our website.

A Platform for Real Estate

2009-06-24T16:51:00.000-07:00

How many times have we heard "Think of me whether buying or selling real estate"? It's probably one of the most over used real estate slogans, but the main objective is to "buy brain cells". That's essentially what advertising and marketing come down to isn't it? Getting in to the mind of who you are speaking with by providing value is very important. If you are an Agent or someone who serves the public, it is vital for you to focus on your clients needs rather than tooting your own horn. New contacts will remember you because of the value you have added to their lives. So if you want anyone to remember you provide value first then ask for business. That being said, we are here for you when you are ready to buy, sell, invest, trade, rent or get into the real estate business. Consider us your platform for all your real estate needs. Free MLS search, No desk fees, Leads. Call, reply or email with your thoughts.

Getting Your California Real Estate Salesperson License On The Cheap.

2009-03-20T11:36:00.000-07:00

It takes 135 hours to complete three courses in order for you to take the state exam.

The courses required are:

Real Estate Principles, and

Real Estate Practice, and

One course from the following list:

Real Estate Appraisal

Property Management

Real Estate Finance

Real Estate Economics

Legal Aspects of Real Estate

Real Estate Office Administration

General Accounting

Business Law

Escrows

Mortgage Loan Brokering and Lending

Computer Applications in Real Estate

Common Interest Developments .

If you took a college course in any one of the topics above you can use your college level diploma, certificate or transcript to get credit!

The online school package I recommend costs $189 plus tax and shipping. You can also pay $89 dollars per class if you want to do the classes individually.

You can sign up to take the state exam once you complete the required courses.

The California Department of Real Estate requires a check or money order to the Department of Real Estate for $145 to pay for finger printing ($120) and the test ($25).

Register to schedule your exam date for $25 dollars. Then you will have to pay the finger print fee at the testing location. Once you pass the State Exam you must pay for the finger printing at your test location (so bring your check book or a money order for $120 dollars).

To sign up for the school register here or .

---------------------------------------------------------------------------------

Once you complete the courses print this form and send a check for $25 dollars with your certificates of completion to:

Department of Real Estate

P.O. Box 187001,

Sacremento, CA

95818-7001